I guess it's better to produce a number of small videos, each with a different message that can be indexed back to my website. What would be the optimum time for a video commercial?
Drachsi
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Optimum time question
I guess it's better to produce a number of small videos, each with a different message that can be indexed back to my website. What would be the optimum time for a video commercial?
Drachsi
Last edited by rah; 12-05-2011 at 01:27 PM. Reason: Fix for index
Shorter is better, indeed. A study carried by Wistia showed that (quote) 30-second video clips were viewed by 85% people all the way through while the completion rate was only 50% for videos that were between 2 to 10 minutes in length. Wistia also suggests that you should consider putting the best stuff, the part that you want people to see, within the first 20 seconds of the video before they get distracted.
Based on our expereince I'd agree with Regan. 30 seconds retains a high level of interest. 2 minutes is self indulgent.
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