What to do when your distributor also sells to end consumers & you are a retail store

[edhan]

When comes to legal agreement, it will benefit to the distributors since you will be only the retailers. They will only protect you provided that you can sell in volume. Once that is not met then you will likely to lose out.

[ebonyking]

I know a lot of guys will eagerly say that one should have a contract agreement with distributors that they should not tell to end-users directly but think of it. We are in a consumer driven era where the consumer has the final say.

Trust the distributor and/or whole seller will not think twice if he/she finds ways to get to final consumer @ a cheaper rate.

You should also think that way too

[edhan]

Prices are not the final factor for consumers to buy depending on what items/products. If there is service requirement, then the retailers will have a better chance of securing the business.

[ebonyking]

Prices are not the final factor for consumers to buy depending on what items/products. If there is service requirement, then the retailers will have a better chance of securing the business.

I agree with you that price is not the final factors that could propel anyone to make a buying decision but the truth remains that consumers consider the price tag 85% of the time

[edhan]

I agree with you that price is not the final factors that could propel anyone to make a buying decision but the truth remains that consumers consider the price tag 85% of the time

You may be right about 85% of people will consider on price tag but when comes to service through word of mouth, I do believe certain quality of products that need the service will be the buying decision. I myself have heard from friends and colleagues about certain products that I am interested to purchase and through the recommendation of great services given to them, I follow on their advice.