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Thread: How to track conversion from adwords?

  1. #1
    Junior Member
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    How to track conversion from adwords?

    I am a novice in Google Analytics and currently managing a PPC campaign for a client and need help with goal setting in Google Analytics. The site has organic traffic of 3000 plus per month. I have created a goal funnel with the landing page given in Adwords text ads as a required step in the funnel and the last step is where the visitor enters his credit card detail to make the sale. My problem is how we differentiate which sales are coming through PPC and which via organic search as both users will reach the same page?

    This image might help you understand my question.
    Goal Funnel.jpg

    Will appreciate any pointers in the right direction.
    Thanks,

    P.S: Administrators! I've posted this question to another forum but I didn't get any answer yet and that is why I'm posting it here. I'm not sure if it is allowed here or not. If you've any concern, feel free to delete this post.

  2. #2
    WebProWorld MVP deepsand's Avatar
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    The easiest way to get statistics, including conversions, re. AdWords campaigns is from AdWords itself. AdWords provides for your putting in place its own conversion tracking script.

    As for GA, the reporting functions there provide for your defining Custom Reports based on a variety of criteria, including Traffic Sources, such as Campaign, Ad Group, etc..

  3. #3
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    Well I tried to use the filters in GA but couldn't get my required results. Can you please refer some source if available online where I can find more detail?

  4. #4
    WebProWorld MVP deepsand's Avatar
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    No filters involved in AdWords; just deploy its conversion tracking code, select the appropriate data columns to be displayed, and the results will be automatically reported along with the other stats within GA itself.

    Begin reading here: AdWords Help: Help articles › Improving your performance › Tracking your performance › Conversion Tracking .

  5. The following user agrees with deepsand:

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