And, there are very many activities generating sales during such times. In addition to the two cited, there are also, among others:
- Festivals of all stripes;
- Concerts at stadiums and Summer sheds (outdoor pavilions);
- Auto shows, both indoors and out;
- Countless travel related activities.
Do you really think that I am so uninformed and inattentiveness so as to make the sophomoric mistake of making such a statement without a factual basis?
All of the AdWords accounts that I actively administer provide for Daily budgeting only.