Adsense Observations

[deepsand]

Actually Aug is usually a slow shopping month or more to the point in USA, July 4th through Labor Day. Why? Lot of people on vacation, traveling, spending time with family before school starts again. Not a hard and fast rule but in sales there is a reason these are called the "Dog Days".

"Dog Days" refers to the effect of hot, humid weather on fauna, as evidenced by the excessive panting of dogs; it is not derived from spending habits.

And, there are very many activities generating sales during such times. In addition to the two cited, there are also, among others:

• Fairs;
• Festivals of all stripes;
• Concerts at stadiums and Summer sheds (outdoor pavilions);
• Auto shows, both indoors and out;
• Countless travel related activities.

Actually you must not have used Adwords lately (I haven't but I check in to see what changes have happened now and then and to keep an eye on my account to be sure nothing funny is happening with it) there are so many ways to automatically do things with your account so I bet a lot of the advertisers have it set up to shut down when certain limits are met..

ROTFLMAO.

Do you really think that I am so uninformed and inattentiveness so as to make the sophomoric mistake of making such a statement without a factual basis?

All of the AdWords accounts that I actively administer provide for Daily budgeting only.

Probably true. My earnings come from shopping directories of various malls.

Around here mall traffic is seasonal and location dependent. Malls at tourist destinations, such as the New Jersey shore, do well in the Summer but die in Winter. Malls close to where people live experience the opposite.

You do have the option as an advertiser to either spend your monthly budget as quickly as possible, or to dole it out throughout the month with a daily ceiling.

My AdWords accounts provide only for a Daily budget, with optional intra-day smoothing.

[dracula]

Thank you for sharing this with us. As advertiser, Google adwords has become generally to expensive for my low yield business. But still I spend some $10.000 a month.
Thanks to your information I hope I will be able to use this money more wisely.

[PhilipDunn]

My AdWords accounts provide only for a Daily budget, with optional intra-day smoothing.

Perhaps they deleted the option, but the last time I used Adwords you certainly had other choices besides the daily budget.

[deepsand]

They did a beta test of Monthly budgeting about 3 years ago, which was discontinued around JAN 2009.

They set your Monthly budget = Daily budget x 30.44, with your daily spend fluctuating .

[PhilipDunn]

Ok, so they did stop using that? I am about to start a new adwords program..

[deepsand]

I can tell you that:

• None of the accounts that I administer provide for other than Daily budgeting;
• No active official AdWords Help pages for other than Daily Budgeting are found; and,
• Google pages which did address Monthly budgeting now yield HTTP 500 errors.

Your mileage may vary.

[PhilipDunn]

well that is good to know. I kind of liked that option...

[deepsand]

FTIW, just got an e-mail from MSN re. their now offering both Daily and Monthly budgeting. Haven't had time yet to scope out the details.

[DaveSawers]

OK, so if monthly budgeting isn't the explanation why revenues start strong and weaken during each month, then does anyone have any ideas why?

[nickoran]

There's your answer. Most items sold have a niche period that interests peak. .....

we really see the spikes around paydays, IE. Fridays - end of the month to a day or two after the first and so on. Whether it be food, clothing, fishing poles or car tires; we tend to spend on discretionary items more around paydays or so our records show.

I think this is really good advice and what I use with my clients not just for advertising, but for mailouts etc.
Different items do have different peaks tho despite most people having more disposable income at the end of the week/month, and its worth using these to your advantage... of course you have to find them first!