Today I've been doing a fair bit of research and blogging on the subject of plural keywords.
Without doubt there's an unusual phenomenon based on the demographics of search engine users.
On Google UK
Building contractor is typed in 480 times
Whilst building contractors 1900
The problem lies with the implementation of plurals into a singular element, bearing in mind natural webpages (ones that puts a visitors needs well before those of search engines) are going to find the use of plurals tricky.
If you owned a Guest House in Bristol you may want to target the term Bristol Guest Houses, the problem is there’s a semantic mis-match.
It’s all to do with the fact we receive multiple results for our queries, it makes us physiologically enter plurals even though we are searching for individual elements
An interesting subject, well I think so anyway, I guess the wife would disagree.