Thanx Janeth, the website address is www.spasofdisctinction.co.za and here are some keywords:
Bachelorette party Cellulite Couples Package Day Spa Dermalogica De-stress Facials Gift Voucher Hair removal Health Spa Manicure Massage Online vouchers Pedicure Skincare Spa Spa CapeTown Spa Century City Spa Day Spa East Rand Spa Fourways Spa Kempton Park Spa Krugesrdorp Spa Package Spa Sandton Spa Vouchers Spa weekend Spa West Rand Weightloss
Last edited by gazza777; 10-28-2011 at 10:07 AM. Reason: Correction
I suspect that he meant www.spasofdistinction.co.za.
Last edited by claybutler; 10-30-2011 at 08:59 AM.
If yes, would we choose an exact match for these terms? My thinking is that if you had singluar terms for each of the three words in the above phrase, a Google Search would pick up that phrase?
As you can see, I do not specialise in SEO, only know the very basics, and outsource this function... so in essence the guys we have used are not up to scratch?
Very open to constructive criticism and suggestions!
So for your business, every client will be bound by geography and looking for a value added experience. They aren't just looking for a facial or massage they are looking for a "Swedish Massage Johannesburg" or a "Anti Aging Facial Treatment Johannesburg" or a "Luxury Day Spa Johannesburg" or a "Luxury Spa Vacation Package Johannesburg" or "Discount Spa Voucher Johannesburg". The reason I included discount is vouchers/gift certificates should really offer an incentive. Why search for a voucher unless you're looking for a deal? At least that's my understanding.
Long tail phrases work by being specific yet also by casting a wide net. So a page optimized for "Swedish Massage Johannesburg" will also do well for "Massage Johannesburg". But a page optimized for "Massage Johannesburg" will not do well for "Swedish Massage Johannesburg" unless the competition was very low and a partial key phrase match was enough to push you to the top.
So a down and dirty fix is to enhance the footer navigation to include long tail geographically specific key phrases and then do the same for all your title tags and meta description. You'll probably need to add more pages to implement this but it will work. It always works and it's so simple. Start at the top with your meta categories and then keep breaking it down until you have a lot of very specific pages targeting one theme each.
Last edited by claybutler; 10-30-2011 at 04:16 PM.