We have a case where we have a sudden drop in traffic on a customers website. A bit of history: We ran Google Adwords for around 12months, initially the website had about 5-6 organic hits a day. After enabling Adwords it went up to around 30 hits per day.
We then started doing some SEO 4 months ago and traffic steadily increased each month to where it go to over 100 hits a day (peaking at 120hits/day)
So we assumed SEO was working well, we had added good keyword rich content to the domain, submitted to various directories and all was well....
Until we decided to drop Google Adwords!! Seeing that our SEO efforts were bring in results we decided to pause the Google Adwords, and BOOM, we dropped back down to around 10 hits per day!
In a bit of a panic, we enabled Google Adwords again, with the exact same settings, we only managed to push it up to 25-30 hits a day for a week, after which it fell to 10 hits per day agian once we paused Adwords again....
So what gives? Is Google punishing us for stopping Adwords by removing all the organic hits?
Any help will be appreciated!