I am newbie in Adword. i just started to understand it from one report from excel sheet. Now in that report There is Campaign name Bronx Area Local and Keyword is '+storage +unit now i have several confusions. i understand what is the meaning of + sign in that but i am not sure about ' sign. and how i should search that keyword in Adword and how it work there? Is People really searching this way means using + sign or it is for ad display only? also there is need to write Bronx Area Local and than write keyword storage unit? or i should just search storage unit and ad should be appear?
Note: While i am searching Bronx Area Local storage unit ad is being displayed while i am searching only storage unit it is not. i am confused It should be like this?