In consideration of a new website client who has a website and wants improved traffic to their site, the question has often arisen in my mind, which is better - building the client a website with WorsdPress on a web host (HostGator, etc...), building a website on wordpress.com (I've only seen one of these before) or building a strict HTML site?
- client is not web-savvy and wants to edit text content that would be usually found on About Us, Contact Us, Our Product/Menu (etc)
- client's current site has poor to nominal performance in search engines (let's say they rank on the 3rd or later pages in Google, Yahoo, Bing)
- website will be 3-5 static pages (typical pages like Home, About, Contact, Product plus Samples/Testimonials)
- client is disinterested in making blog posts
My experience with my personal blogs is that traffic drops sharply when my posting becomes less regular (say less than weekly). I've also noted on blogs as websites, where no posting has been done after the building of the website, good plugins for SEO plugin have been used (Google XML Sitemaps + All in One SEO Pack), keywords throughout the site's DocTitle, meta description, page names, etc may be good (not extensive use of keywords, and not keyword-heavy to be sure), and the domain may be over a year old, that traffic is very low.
On these low traffic blogs as websites its become my personal opinion that either more content needs to be added or a blog pages should be added and the client should begin making posts on some sort of regular basis (weekly or monthly at least). However, I have an opposing view from one of my clients that wordpress sites just don't do as well as a regular old HTML site - given that both contain the same exact content (e.g. same 5 pages, same text and images on all 5 pages, same general page layout realizing WP will have much more code to achieve the same structure).
For sake of discussion let's say the website is for the business signs & banners industry like The Sign Chef (www.signsrus.com).