I recently converted my affiliate/adsense site to an ecommerce site.
For the last 4 months I have been successfully getting about 300 unique visitors per day (all from SEO)
I just opened the store a little over a day ago and there has not been one sale yet (apart from my test sale).
I'm using bigcommerce for the platform.
I've tried to make as many changes as possible to make the site more appealing from what I've read about conversions over the years for ecommerce.
I have a little banner right under my navigation telling people that they get free shipping for any order over $139 and all other orders are only $5.95 for shipping.
I know 500 unique visitors isn't enough to get sold conversion stats but I think it's safe to say that it's definitely not around the average 1 or 2%.
I will say that I'm not able to offer the most popular name brands at this time but the two brands I do offer are sold on Amazon. For some of my prices I'm better than Amazon and some I'm not.
I was really hoping to have at least a couple sales by now.
Obviously I'd rather not reveal my site at this time.
One thing I have noticed that might be detrimental is the what bigcommerce does when some clicks the add to cart button.
First a window pops up showing what you've added and below shows some other related products.
When the customer clicks on the "proceed to checkout" button they get taken to a page that gives them the option checkout as a guest, register an account or login to a previously created account. That page does not have my sidebar on it and it does not show the product that they placed in their cart. Seems some of those things could be responsible for shopping cart abandonment.
I just installed google analytics this morning.
Any input anyone has would be greatly appreciated.