Hoping you can all help! I currently administer our company website http://www.shop-equip.com and will be looking at re-vamping the whole site. We currently have approx 1,100 products available to buy online over approx 340 pages.
We will be looking at a fresh content management system and possibly using dreamweaver for page creation but I am little concerned on how this might affect our page rankings and search engine results.
Currently, we manage our product information through include files and using SSI which allows us flexibility in updating product information and also allows us to have static pages that have optimised keywords, descriptions etc but I am concerned about how to optimise product groups.
If anybody could offer any thoughts, advice and suggestions as to how optimisation is managed and also as to which software would be recommended, I would really appreciate it.