Make sure you have the e-commerce version of Analytics installed (it's just a tick box on the set up page). Then, generally, in you e-commerce system you can tick an other box to allow analytics to have access to your revenue data. Then Google does the rest with the code...
Akright, if I want to include revenue then I need to use
"var google_conversion_value = <%= Total_Value %>"
Lets say a product is $74.95, I would use "var google_conversion_value = <%= 74.95 %>" ?
I don't know what you mean by "Select your AdWords column display to include Conversions / Total conv. value"
From within adwords I do not see an option to include Conversions/Total conv. value
The AW and GA accounts are already linked.
Sorry for all the seemingly simple questions, but yes you are right, google has a load of ways to collect data, and being new at it combined with jumping into a fairly large company with an already established aw and ga setup, it's quite confusing.
Thanks for your help so far, much appreciated.
Rebecca, when you say e-commerce version of analytics installed, I am assuming you mean accessing it from googles servers rather than installing something local? I went to settings in GA and don't see any tick boxes for accessing AW revenue data, ugg this is a mess.
Do I need to check the box marked "AdWords Cost Source Settings"?
Ok, I have been searching on this all day.
1 - I cannot for the life of me find where to get the Adwords tracking code for one of my ads. I've looked all over Adwords web site, help sections, googled it, etc. Nothing. It seems the code is only given when you create an ad?
2 - The code (if I were able to get it, would need to go on the receipt page for the product the adwords are promoting. I've looked on the page and the only script on there is from Google Analytics.
I did find this in a forum, which seems to show an example of adding custom lines for tracking ROI.
Advanced Option
Purchase Conversion, $5.00 value: Sample code snippet only - DO NOT USE
<!-- Google Code for Purchase Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = 1234567890;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "666666";
var google_conversion_label = "Purchase";
//-->
if (5.0) {
var google_conversion_value = 5.0;
}
</script>
<script language="JavaScript" src="http colon//www dot googleadservices dot com/pagead/conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0
src="http colon //www dot googleadservices dot .com/pagead/conversion/1234567890/?value=5.0&label=Purch
ase&script=0">
</noscript>
So where do I get the code for my ads?
However, the appropriate script, capturing the data to be operated on, first needs to be present on the user pages. GA can only report on user data to the extent that it is captured by the user.Originally Posted by rebecca-may
On the various AW management screens, immediately below the tabs for Campaigns / Ad groups / Settings / Ads / Keywords / etal. is an inconspicuous drop-down menu labeled "Columns," which provide the single option "Customize Columns."
Within that are several groups of data types, the second of which is "Conversions." Where available - different report screens provide different data - "Total conv. value" will be at or near the bottom.
It's not just newcomers that get stymied. I've just discovered that a client's conversion tracking, which was working perfectly for years, has gone into a black hole; not even getting the raw counts, in either AW or GA.
The above code is just a copy of dummy sample code published on Google's Help pages.
To get the AW Conversion Code for your site, see the instructions at Google AdWords Help: How do I set up conversion tracking?.
This will be the script that gets places on your Confirmation page(s); i.e., the page that a user first reaches following his taking the action(s) that counts as a conversion. For e-commerce, this will be the page displayed immediately after a user commits to an order, the one that confirms receipt of his order.
Last edited by deepsand; 09-01-2011 at 02:24 AM.
Thank you! I actually found it!On the various AW management screens, immediately below the tabs for Campaigns / Ad groups / Settings / Ads / Keywords / etal. is an inconspicuous drop-down menu labeled "Columns," which provide the single option "Customize Columns."
Within that are several groups of data types, the second of which is "Conversions." Where available - different report screens provide different data - "Total conv. value" will be at or near the bottom.
I am guessing the data is wrong though until I get the AW script onto the receipt page, right?
For example, for example, I see this under "keywords"
Image000.jpg
stymied is right! Thanks for your patienceIt's not just newcomers that get stymied. I've just discovered that a client's conversion tracking, which was working perfectly for years, has gone into a black hole; not even getting the raw counts, in either AW or GA.
I have looked in AW help and everywhere else I could find. It seems the code is only given when you first create an ad. I will look some more and see what I come up with.The above code is just a copy of dummy sample code published on Google's Help pages.
To get the AW Conversion Code for your site, see the instructions at Google AdWords Help: How do I set up conversion tracking?.
This will be the script that gets places on your Confirmation page(s); i.e., the page that a user first reaches following his taking the action(s) that counts as a conversion. For e-commerce, this will be the page displayed immediately after a user commits to an order, the one that confirms receipt of his order.
There's an image above that is barely showing, just FYI.
Last edited by deepsand; 09-01-2011 at 11:46 PM. Reason: merged related posts
Absent the Column Headings, I believe that I've deduced the contents of all but the two rightmost data fields. Presumably the next to last, showing a zero value, is the "Total conv. value," as this is what would be expected until such time as the variable "google_conversion_value" is populated.
Looks like we're both looking for the same thing now. In regards to the aforementioned problem re. a client's conversion stats going AWOL, I've determined that the ASP that handles the order entry capture wiped the AW conversion code from the confirmation page.Oddly enough, they left the GA code alone.
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