Adwords revenue not showing in analytics

[pcs800]

I have started working for a company that already had adwords and analytics set up and linked. I have been asked to fingure out why no revenue shows up for adwords.
I've tried the official google forums to no avail so I thought I'd search out a different place to be, hopefully this is it.

Here's a sample from our adwords capaign management, does it look right?
Image6.jpg

Here's what shows in google analytics.
Image7.jpg

I have made sure the google tracking code, with correct ID is on the receipt page. I don't know what else to try.
I am new to adwords and analytics, but not new to seo or web admin.
Thanks for any help.

[deepsand]

You need to explicitly code the tracking script to capture the values of the data variables that you wish to have reported.

[pcs800]

The code that is in the receipt pages now is longer than the code given by google, so I think they've already tried that.
What would be a code snippet for capturing a sale that came from a customer clicking on a adwords ad of ours?
Like this?
'_TrackingItem.PriceEach', // unit price - required

[deepsand]

Assuming that it's the Order Dollar Value that you want to count as the Conversion Value, the AW script on your Conversion page will need to include the string "var google_conversion_value = <%= Total_Value %>", where "Total_Value" is the local variable computed by your server.

[pcs800]

Here's what's on there now.
XXXXX in place of our ID.
Also had to remove links because this is my second post, they'll allow me to post links after 10 posts.
Can you interpret it?

<script type="text/JavaScript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'XX-XXXXXXXX-X']);
_gaq.push(['_trackPageview']);
_gaq.push(['_addTrans',
'_Tracking.OrderID', // order ID - required
'_Tracking.AffiliateID', // affiliation or store name
'_Tracking.GrandTotal', // total - required
'_Tracking.TaxTotal', // tax
'_Tracking.ShippingAmount', // shipping
'_Tracking.BillingCity', // city
'_Tracking.BillingState', // state or province
'_Tracking.BillingCountry' // country
]);
<_LOOP Var="_Order">
<_ROW>
<_COLUMN>
_gaq.push(['_addItem',
'_Tracking.OrderID', // order ID - required
'_TrackingItem.SkuID', // SKU/code - required
'_TrackingItem.SkuName', // product name
'_TrackingItem.Category', // category or variation
'_TrackingItem.PriceEach', // unit price - required
'_TrackingItem.Quantity' // quantity - required
]);
</_COLUMN>
</_ROW>
</_LOOP>
_gaq.push(['_trackTrans']); //submits transaction to the Analytics servers

(function() {
var ga = document.createElement('script'); ga.type = 'text/JavaScript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https colon//ssl' : 'http colon //www') + '.google-analytics dot com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

[deepsand]

That's Analytics script, not AdWords Conversion script; two different things. Google's got so damned many ways of capturing & displaying data so as to be both confusing and providing of seemingly inconsistent data.

Select your AdWords column display to include Conversions / Total conv. value. If nothing shows up there, run an AW Report that includes "Total conv. value." Also, look to Reporting and Tools / Conversions. If still nothing, most likely the var google_conversion_value value is not being set.

In Analytics, look at the Ecommerce reports. Also, set up a Custom Report displaying the relevant Ecommerce Metric(s).

[pcs800]

I am not sure where to do this

Select your AdWords column display to include Conversions / Total conv. value

Am I supposed to do this from AW or GA?
Are you also saying that I need to add a secondary script which is from AW along with the existing GA code that's on the receipt page?

[deepsand]

I am not sure where to do this

Select your AdWords column display to include Conversions / Total conv. value

Am I supposed to do this from AW or GA?

This is needed for Conversion Value to be displayed on AW pages. In order to get none-zero data, though, need AW Conversion script that sets the variable var google_conversion_value.

Are you also saying that I need to add a secondary script which is from AW along with the existing GA code that's on the receipt page?

You can use either or both.

AW Conversion data is of a limited nature (Conversion Count and Value only,) and reports only on AW transactions.

GA data are more diverse, and cover the universe of transactions.

[pcs800]

All we want to do is get some revenue data coming into GA that relates to the ads we payfor in AW, what would I do in addition to the script that's already in the receipt page?

[deepsand]

AdWords and GA data are different and separate.

To have the Conversion Revenue show in the AW display that you cited in your opening post, you need to have your AW Conversion code capture the Order Total per post no. 4, and then activate the Conversions / Total conv. value column of that display page, per post no. 6.

If you further want AW to pass data to GA, you need to link the two, per Google Analytics Help: How do I link my Google Analytics account to my AdWords account?.