It used to be an option. I don't know what's wrong with the ~ search string that made Google automatically search for synonyms. As for the singular and plural with the s suffixed, try searching for "cow" then "cows". You will get different results.
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I just re-watched the video. I interpreted it as if every time a user clicks on the incorrect spelling, your rankings get penalized - dumb, i know.
It would also seem for strange reasons their exact phrase searches are not working! They're just ignoring quotes!
http://www.google.com/search?q=%22ne...umbs-list&cd=1
http://www.google.com/search?q=%22ne...umbs-list&cd=1
http://www.google.com/search?q=%22ne...umbs-list&cd=1
http://www.google.com/search?q=%22ne...umbs-list&cd=1
Do one of the searches at MSN or Y and they logically and intuitively inform you what's going on! Look at the top of those pages.
They also no longer have at the top of the page what the search query was! Remember something like: "Your search was...." or "You have searched for......" or "Your results for........", can't remember exactly what it was, but it's gone. Now they just take it upon themselves to screw up your search query anyway they want without any explanation.
Not entirely.
A search for pennstatetickeman yields results for penn state ticket man, but with the question "Did you mean: penn state ticket man.
A search for "pennstatetickeman" yields result for pennstatetickeman, with the same question!
I.e., in the absence of double-quotes, the query string gets parsed even in the absence of spaces.
Manipulating the SERPs so as to maximize AdWords revenues.
... Which runs counter to the dictionary.Yet we know they have and use one. "It's our game, we'll shuffle the way we want."