Phone numbers are now available in clickable form for Mobile Advertising

[AllenSantiago]

Hi everyone,

Google brought a change in its visual aspect in the mobile device. Phone numbers are now available in clickable form which creates phone extensions. Advertisers will be able to segment their reports by clicking these numbers. Now Advertisers have to pay for this because phone numbers became the part of CTR. The charges for such change will remain same as a click to the website.

[mjtaylor]

Sounds like more of a change in a functional aspect than a visual one.