There's a sad story to SEO. It comes in the form of competitors, that's SEO competitors.
I guess it's like most businesses but when it comes to SEO a client can really be duped. It's always easy for another SEO firm to come in a check the SEO work of a website and make all kinds of claims about the lack of proper SEO on a site even if the site is "completely perfect" from an SEO perspective.
Now, as you will, so will I ask, "what's perfect SEO?" Well, that's the point, nothing much in the SEO world is really provable but even when you've done the greatest job and have even covered all your basic SEO bases, another SEO firm could step in and claim you've done it all wrong - and even prove it.
So what's the problem? It's just competition right? Well no, it's not. The client get's hurt and loses, many of the times. Of course there are many times when another SEO firm could take over and do it right, increase rankings and increase traffic but that doesn't negate the fact that a slew of the times the client loses everything they have, on a risk that they'll 'save a little money' - but then they don't.
I know this is an old story and beyond the obvious but it's still saddening when you see a company about to lose everything they've built after they've worked so hard to get there.
I'm still awaiting the day SEO can be regulated or a true SEO certification can be obtained from an institute. Maybe I should be just as industrious and get this work done myself. Why not? Canada could lead the way - fraud is fraud especially if it can be proven and if you're an SEO taking away legitimate business from the tried, tested and proven SEO firms, to line your pockets when you have no idea what you're talking about, well, I think you should be held accountable.
Those are my thoughts for the moment and now it's time to get back to work.