Microsoft Adcenter keywords not showing up in Analytics

[copywriter39]

I know there is probably a simple solution to this, but the phrases I'm targeting with my Microsoft Adcenter campaigns aren't showing up in my analytics. For example over the last month I had 10 people click on an Adcenter ad using the phrase red widgets. Yet, in my analytics, red widgets doesn't show up in keywords generating traffic to the site. What do I need to do so I have this information. If there is a previous thread related to this topic, please let me know.

[deepsand]

What specific analytics application do you refer to?

Presumable performance data for such as reported on your adCenter Campaign screen(s) is showing Clicks.

[copywriter39]

I'm using google analytics. I know I can see the number of clicks for a specific keyword, but i'd like to see the data from that click on my site. To see how long they are on site, how many pages looked at, etc.

[deepsand]

For GA, you'll need to use Custom Reporting to view various metrics at the keyword level.

[copywriter39]

Is there a tutorial on that or a link to an article on it. I think that is what I tried, but couldn't get it to work right.

[deepsand]

For an overview, see Help articles › Reports central › Controlling report data › Customizing reports › Custom Reporting.

For details re. valid dimension-metric combinations, see Help articles › Reports central › Controlling report data › Customizing reports › Custom Reporting › What are valid dimension-metric combinations in a custom report?

In your case, at the least, you'll need two Dimensions, Source followed by Keyword.

You MSN adCenter traffic will be reported under the Source(s) "bing" and/or "yahoo." However, if you're also getting organic traffic from there, you may need an additional Dimension.

[copywriter39]

I'm not sure this is what I'm looking for. If the keywords aren't showing up in my Google Analytics, then I can't incorporate them into a report.

[deepsand]

Does(do) the landing page(es) for the adCenter listings contain the necessary GA/Urchin script?

Does GA confirm visits referred by Bing/Yahoo?

BTW, in analytics, what is reported is the query string as used by the visitor, not the keyword/phrase of the ad listing itself. Depending on the match type be used, the two can be significantly different.