Forget SEO! Now buy Position 1 on page 1

[deepsand]

Is anyone over there reporting seeing such test display?

[Sweet Tooth #3]

Unless those data were derived from searches for the same query string, with one data set being for when said description is displayed, and the other for when it is not, the comparison is not valid vis-a-vis <meta description.>

The data is derived from the same query string, though there is no way for me to verify if a meta description is, or is not being displayed for a specific search term. It could just be a coincidence, but I could also win the lottery tomorrow.

The application of sound scientific methods is exactly what this industry needs, and is sorely lacking in most. That is why there are so damned many people running around repeating countless myths and fantasies.

In this case, since you cite a simultaneous change in two variables, you cannot attribute any change to one or the other alone.

So are you saying that a good meta description will not increase your CTR??????

[deepsand]

The data is derived from the same query string, though there is no way for me to verify if a meta description is, or is not being displayed for a specific search term.

Well, you mentioned a change to Title as well, which mucks its up, as you've now changed two input variables, as ealier noted.

So are you saying that a good meta description will not increase your CTR??????

Huh?

Asked and answered at post no. 20, which repeated part of post no. 18.

For previous discussions here related to <meta description> see meta description site:webproworld.com.

[arlojames]

Humans are bombarded with ads via various media. We have become quite good at spotting ads and unconsciously discounting them. Without ever making a deliberate decision, I found myself ignoring the sponsored spots on Google.

And SEO is free.

I agree with you. Most people have learned top tune out so many ads per day that we are all pretty good at it.

[deepsand]

I agree with you. Most people have learned top tune out so many ads per day that we are all pretty good at it.

How, then, to explain that advertising does in fact work?

With respect to the topic under discussion, if you have any experience running PPC listings that might shed some light on the purported test, that is what we would like to know.