Happy Friday members of WebProWorld.com. Today I'm going to share an article written by Bill Swawski about a patent that was granted to Google related to Page Rank Sculpting - the patent's title is Embedded communication of link information.
Here's a quote:
This looks like pretty big news. It looks like there's a possibility of hurting another's website through links?Google filed for a patent in 2005 that could have transformed how we think about and use links, such as letting webmasters decide how much PageRank a link might pass along, or applying machine readable labels to links, indicating that some links might lead to “offensive” content (“offensive=very”) or “funny” information (“funny=somewhat”), or where on a page the destination of a link might appear, such as in a footer or main content area.
The idea is to be able to add "opinion" to outbound links. So what effect could this have on Page Rank?
Is this patent something webmasters and SEOs should be looking into and expecting to be of significance with respect to the search results?
These are my questions...