Top AdWords Tips
For anyone looking for tips on how to get the most out of AdWords, here are my top (currently 27) tips :-
I feel it is about 10% complete, but hopefully there is enough information there to be of some help to some people.
I'll be adding to this page regularly, and have added a link to it in my signature - so feel free to check it out from time to time. (This time next year hopefully it'll be comprehensive enough to be published as a book
Here are the top ten Adwords tips are as under.
1. Link To Relevant Landing Pages.
2. Optimize Your Campaign Settings.
3. Test Multiple Ads.
4. Include Targeted Keywords In Your Ad.
5. Promote the Benefits.
6. Include Attention Grabbing Words In Your Ad.
7. Use Words that Appeal to the user's emotions.
8. Use Your USP (Unique Selling Proposition).
9. Remove the Words that don't Matter.
10. Avoid the freebie seekers.
what is your experience of content network?
I don't participate in content networks as you have no control...
Originally Posted by yesjia
My top tip is not to spread your campaign too thinly over hundreds of keywords. Pick the top volume keywords, do all the things that John Hanna has already mentioned and aim to run your campaign with high quality scores (lowers CPC).
And don't forget also to watch and measure your brand terms organic traffic grow and convert better than anything else. Happens every time!
Good stuff Jordan. I just did a big campaign overhaul and am getting ready to relaunch and appreciate the input/help.
Originally Posted by taterchips
It's not rocket science - but there is a hell of a lot to take on board when optimising your campaigns, and it's made a more difficult by Google constantly moving the goal posts...
It's been significantly updated since the last post -
It is a bit UK biased - but if anyone finds it useful or needs clarification on anything or thinks there is anything missing - please let me know by leaving a comment on that page.
Those were really some great tips Jordan. Well, this topic is so vast that even 200 points are not enough for understanding it in detail, but your effort is really appreciable. You almost cover all the main topics which we have to deal with Adwords. I too like to share one point, which probably you misses. http://www.dpfoc.com/blog/does-adwords-really-work
Just wanna know your view on this Jordan.
Yes - you are quite right.
Originally Posted by nick32
I sort of addressed this a little bit by saying to make sure your prices are competitive, and your web site is as good as it can be.
It still baffles me how many people think that by having a brilliantly well optimised AdWords campaign they can sit back and watch the profits roll in, even if their selection and prices are worse than competitors.
I do also worry a little that the smaller businesses are going to forced out of business by the bigger ones (coming back to your points on margins and conversion rates).
I occasionally will place a FEW ads on VERY specific pages.
Originally Posted by yesjia
For instance, I might show an ad for a Non-Profit Fundraising Consultant on an About.com article about non-profit fundraising.
I always leave my display ads in a separate campaign from my search ads.
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