DoubleClick Agrees to Acquire Performics

[Linda Buquet]

http://biz.yahoo.com/prnews/040517/nym114_1.html

Read the info and then share your thoughts here.

[Karen Hudgins]

I smell monopoly.... Anyone else...?

[Cedric]

What makes you say "monopoly"?

[Karen Hudgins]

They have completed their merger with BeFree and now Performics. If you do not see a trend here, maybe I"m the only one who sees them becoming bigger and bigger and eventually having a very large corner of the affiliate marketing/search industry in the next 2 years.

[Linda Buquet]

ValueClick aquired CJ and BeFree. This is DoubleClick that is aquiring Performics. Different company so not a monopoly, more like keeping up with the jones.

Also IMHO a sign that AM is extremely valuable if all these big ad networks are buying them up. Additionally a little scary because I don't want AM to morph into traditional ad network thinking/ethics/funtion/methodology.

[Karen Hudgins]

Ah my mistake. Thank you for clearing that up Linda.