If This Is True, Click-Through Rates Should Increase

[deepsand]

Most webmasters just want to get their sites into search results, without any delay or expense or 3rd party "deeming" of them!

With Yahoo & Bing, that works just like Google.

The difference is that, with the former two, shit doesn't float quite so easily.

[C0ldf1re]

With Yahoo & Bing, that works just like Google.

Years ago, you had to pay to get into Yahoo. (They might have done some free listings, but not for the likes of me!)

The difference is that, with the former two, shit doesn't float quite so easily.

Yes, the results do seem better. How do they manage that without human editors?

[kgun]

Firstly, it must be kept in mind that Yahoo, like MSN, is not a search engine, but a portal providing a search engine along with other services. Google's own attempts at being a portal have failed by comparison, as evidenced by, for example, the failure of Gmail to capture more than a single digit share of the e-mail client market.

Can you please expalin what you mean? Isn't there different search engine alogorithms?

Perhaps you'd prefer that no new data be indexed and displayed, that all knowledge be frozen in time?

More or less like in a static portal.

[deepsand]

Years ago, you had to pay to get into Yahoo. (They might have done some free listings, but not for the likes of me!)

You seem to be conflating Yahoo's Directory with their SE Index; to quite different things. I was referring to the latter when I said "With Yahoo & Bing, that works just like Google."

Yes, the results do seem better. How do they manage that without human editors?

Right about now, Google's probably scratching their heads, asking the same question.

[deepsand]

Can you please expalin what you mean?

Both MSN.com and Yahoo.com are portal pages, where Search is but one of many services provided, all from the same entry point

Google.com, on the other hand, is strictly an SE. To use other Google services requires that you navigate to otherentry point which are not directly accessible from the SE page.

Isn't there different search engine alogorithms?

This gets a bit convoluted in the present.

MSN and Yahoo are both still running separate crawlers, even though Microsoft is now driving the SERPs for both Bing and Yahoo. Not sure what's happening behind the scenes with that.

And, Yahoo's Panama PPC platform has been phased out, with Panama accounts having been migrated to Microsoft's adCenter platform.

[C0ldf1re]

You seem to be conflating Yahoo's Directory with their SE Index; to quite different things...

Of course, it might be my memory at fault after a few years. I remembered it as you could once only search Yahoo for sites in their directory.

[kgun]

Both MSN.com and Yahoo.com are portal pages, where Search is but one of many services provided, all from the same entry point

Google.com, on the other hand, is strictly an SE. To use other Google services requires that you navigate to otherentry point which are not directly accessible from the SE page.

Ok, I see the distinction. May be a hybrid search platform is a better word for msn and Yahoo.

MSN and Yahoo are both still running separate crawlers, even though Microsoft is now driving the SERPs for both Bing and Yahoo. Not sure what's happening behind the scenes with that.

I know that.

And, Yahoo's Panama PPC platform has been phased out, with Panama accounts having been migrated to Microsoft's adCenter platform.

That has never been an option for me, since I think Google take better care of small webcompanies. But if you want' to make money on AdSense, you can not think of anything else than to produce sites made for ... I think you guess the missing word.

I have an old forum with 20 000 members and a newer where the members increase very fast. Unfortunately I have not had time so long to integrate Ad solutions in the forum software. I hope to change that soon.

Do you or anyone else think Microsoft's adCenter platform is a competitive alternative to AdSense?

[deepsand]

Of course, it might be my memory at fault after a few years. I remembered it as you could once only search Yahoo for sites in their directory.

May also owe to the fact that, like many early SEs, Yahoo's results were once structured in directory fashion.

Some, such as Clusty/Vivisimo, still are.

[deepsand]

Ok, I see the distinction. May be a hybrid search platform is a better word for msn and Yahoo.

Perhaps "integrated" platform, as opposed to a "component," would be more descriptive. By analogy, MS Works comprises a Word Processor, Spreadsheet and Database, whereas WordPad is a standalone component.

I know that.

Any idea why each continues to run separate crawlers? Or, to what extent indexing is co-operative?

That has never been an option for me, since I think Google take better care of small webcompanies. But if you want' to make money on AdSense, you can not think of anything else than to produce sites made for ... I think you guess the missing word.

I have an old forum with 20 000 members and a newer where the members increase very fast. Unfortunately I have not had time so long to integrate Ad solutions in the forum software. I hope to change that soon.

When running their own PPC platform, Yahoo was very much more transparent than is Google; and, infinitely more communicative. And, by providing for pre-funding of ones account, less risky than Google's automatic post billing debiting of your credit/debit card account.

Do you or anyone else think Microsoft's adCenter platform is a competitive alternative to AdSense?

Depends on the demographics of your target audience, just is the case for Google, and was for Yahoo.

In my personal experience, while Google provides the greater volume of Conversions, MS yields the lower Cost-per-Conversion. How that will play out now that Yahoo's PPC program has been subsumed by MS I'll not know for another 5-6 months.