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Thread: Changing Regional Ads In Google's Search Results

  1. #1
    WebProWorld MVP morestar's Avatar
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    Question Changing Regional Ads In Google's Search Results

    Good day everyone! I've look around and couldn't find a way of making the ads at the top/right side of Google's search results to display non-regional ads...

    So if I search for Liposuction treatments in Florida, I'd like to see the Florida ads and not the ads for my region.

    Is this possible? There wouldn't be a setting in my browser, would there?

    I searched around for an answer and quite frankly I don't even know what search phrase to use besides the title of this thread...

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  2. #2
    WebProWorld MVP deepsand's Avatar
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    Using Google's "Change Location" setting is of limited use re. AdWords listings, as that depends on the advertiser having used and selected an appropriate region. E.g., if the advertiser has selected the entire US as the region in which his ads are to be displayed, then any "Location" setting within the US will allow his ad to be displayed. See https://adwords.google.com/support/a...&answer=113246 .

    The inclusion of a location in your query string affects is of import to respect to sponsored listings only to the extent that your query string matches advertisers' keywords and match types. For example, if you include the word "Florida," any ad with a keyword string that does not include that word, and is of the "exact match" type, will not be displayed regardless of the region selected by the advertiser.

    So, while inclusion of a location in your query string may be useful in narrowing the number of organic listings displayed, it may very well result in the exclusion of sponsored listings which are relevant to your need!

    The best that can be had is by using the "Change Location" setting, and doing searches both with and without location data in the query string.

  3. #3
    WebProWorld MVP morestar's Avatar
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    Quote Originally Posted by deepsand View Post
    Using Google's "Change Location" setting is of limited use re. AdWords listings...
    That's exactly what I was looking for deepsand, two days ago I thought I saw something like that and looked for it everywhere this morning...

    Thank you deepsand...
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  4. #4
    WebProWorld MVP deepsand's Avatar
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    That's why I bill at top rate. Now, if I could just figure how to get paid.

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