White hat and black hat seo

[Millionaireman]

Before search engines caught on, long before Google was created, there was this thing called advertising.. Many of us that made money on the net back then did so because we were smart enough to create relationships with relevant sites that had traffic from other sources.

Now, I understand as to why SteveGerencser is against the term "unethical", I'm sorry steve, I didn't mean to make a bad impression about it..... hope we can be friends.

@williamc thanks for clarifying that to us..... Now, I have a reason as to why we should not let google dominate our business.

[SteveGerencser]

I don't call myself an SEO.. SEO is one small part of what I do though.. I prefer the term internet marketer.. I have a simply rule for any web site that I manage either for myself or for a client, if search traffic is greater than 25% of my overall traffic it's time to go out and find new traffic sources.. I do not want a for profit company to make a decision that is based on their bottom line to be able to put me or my clients out of business.. When it comes right down to it, Google really is in the business to make money for them, not me..

This is why you will never see me, or one of my clients, freak out because Google made an algo change and now my traffic is down 70% or more.. Besides, Google search traffic only converts about 5% and other traffic converts at around 60%.. Guess which I would rather have

[wfano]

Now that the difference is very clear, the choice is up to you!

[Millionaireman]

This is why you will never see me, or one of my clients, freak out because Google made an algo change and now my traffic is down 70% or more.. Besides, Google search traffic only converts about 5% and other traffic converts at around 60%.. Guess which I would rather have

Now, that you have mentioned it, well most of us are focus on SEO probably because when I started Internet Marketing Google already dominated cyberspace. It's like if your website does not reflect in google ....... "Man you are in big trouble".

Perspectives do change and i'm quite open for other alternatives and others. Well, I admire the idea, advertising as an alternative visitors source but then in my experience I only get high bounce rates when I used paid advertising. Hopefully you could shed some light on this.......

When it comes to conversion your right, I get better conversions from other sources compared to search engines.

[SteveGerencser]

Perspectives do change and i'm quite open for other alternatives and others. Well, I admire the idea, advertising as an alternative visitors source but then in my experience I only get high bounce rates when I used paid advertising. Hopefully you could shed some light on this.......

It all comes down to niche and target audience.. Every site and product is different.. Figuring those things out is where the skill comes in..

[SteveGerencser]

Hello,

Black Hat SEO generally stands for the unethical way of marketing.A Black represents a poor user of SEO who breaks all rule and norms of SEO marketing .It will cause him a ban for his website.
On the other hand White Hat represents an ethical SEO marketing who generally updates his sources with quality content which turn him into an active user.He always takes a necessary action where required and leave relevant comments instead of spamming.

[kgun]

In my book, SEO is neither white hat or black hat... yes there are some techniques which most of us would avoid is we want any longevity out of our URL's, techniches like cloaking and numerous doorway pages, which most of us would certainly put in the black hat camp, however ALL seo intended to manipulate the SERP... If your site needs working on to improve it's ranking, and said work does infact improve your site's ranking, then you've just manipulated the results... so with that in mind, there cannot be a white hat, hence my 'no hat at all' stance.

My bolding.

If you had a store in the same shopping center as Walmart, would you let Walmart tell you how to run your store so that they can make more money??

There is much greed hidden behind an agenda of ethics.

My recommendation, set up a store in the same shopping center as Walmart and sell ethical shopping advice.

[deepsand]

And, this, and similar others, on the very first day back from "leave of absence."

[craigmn3]

But aren't we in a dance with three partners? Google, who is looking for ppc partners, ppc (and SEM) who are looking to outdo those of vying for natural listings, and of course, those interested in SEO and natural listings. Each one of us is looking to kukold the other.

Google wants the money and we want the market, so we smile and curtsey and dance around each other. Black hat, white hat protends that there is a good guy out there.

[deepsand]

Not to mention that Google is schizoid; it can only deliver traffic to PPC at the expense of the organic, and vice versa.