Can anyone suggest what is the best thing to do with incoming broken links? E.g. Backlinks created by the previous domain name owner that no longer exist on my site.
I am getting crawl errors where Google have arrived at my site via a link for it not to be there..!!
My initial thought is to identify each incoming link and its intended url and actually creating a page so that it does exist!! A little feeling in my stomach says maybe there is an easier way?
Any suggestions would be appreciated..