Can you get penalized for being too aggressive with link building? If so, what is the best way to handle it?
Keep an eye on your link profile the entire time you are building links. Decide what is a good ratioto you and stick to it so the profile stays looking as clean as possible. It is not about getting links too fast that gets you in trouble, it is getting them too fast without any apparent means of doing so naturally. Your link campaign should be coupled with something that at least gives the appearance of a reason WHY you are getting links faster all of a sudden, such as a bunch of people retweeting you, or a press release being distributed, etc.
Peter Watson is the founder and CEO of Business Trader - Buying and Selling Businesses in Australia.
If the links are built naturally and it's happening fast then there is nothing much to worry about. Ex: something going viral. In this case google will realize that the links although being built fast are done naturally.
On the other side, lets say you start manually building too many backlinks at a quick pace, then this is something that could eventually get you penalized.