We are a distributor of promotional merchandise, using the services of one of our suppliers, by linking our site with their on-line catalogue. In an attempt to increase traffic and improve rankings, we wanted to set-up links to different pages in the on-line catalogue as an index on our site. So for example, if a visitor to our site was looking for pens, they would click on the ‘pens’ hyperlink, which would take them to the pens page in our suppliers on-line catalogue. The visitor would still see it as our site.
Can you tell me if this would be frowned upon by the search engines, as there would be numerous links, all pointing to my supplier’s site? If it is OK to do this, do you think it would increase our rankings?
Any comments/suggestions you may have would be gratefully appreciated.