Effective Marketing Through Article Submission

[Dcrux]

What's more low cost marketing articles tend to generate highly targeted traffic that has already been pre-sold before they actually get to your site.

Low cost articles do not tend to generate pre-sold, targeted traffic. They tend towards traffic with a very vague general interest, one or two steps removed from profiled potential customers. That's the tendency.

Worst yet, quite a few articles used for marketing target non-buyers. For example, the how-to article frequently used for marketing to potential clients. Just consider the psychology for a moment. If they want to do it themselves, the chances go down they are willing to hire. Moreover, if they are forced to do it themselves, it would likely be due to lack of ability to pay.

The average how-to tends toward driving low income wannabes. With the ever-so-occasional exception who, throwing up their hands in defeat, is ready to allow you to pitch them -- no way, shape or form a pre-sold rabid buyer. Most are mistargeted non-buyers, the missing part of "how to" is "How To ...Do It Yourself Without Hiring." That's the tendency.

Finally, but not least, most of these articles are general lowest-common-denominator basics available everywhere. Each article covers roughly the same, generic, basic ground ...no added perspectives, insights, expertise, niche, or differentiation from any similar article. Google bot can tell it's technically not a duplicate -- which doesn't mean that article is unique by any means.

Case In Point: The opening post. It could be a Wikipedia entry about the topic of article marketing. It's like every other opening post on article marketing ...ever. There was probably one just like it last week. And there will be another, indistinguishably identical post on using articles for marketing next week. And the week after. And the week after that one.

So, if you are not doing business with the OP right this minute, don't write articles like that expecting you'll get hungry, enthusiastic, perfectly profiled buyers either.

In other words, such articles do little to establish the client/writer as an expert, but as a "me-too." The futile hope is somebody searches once .... reads exactly one article on a given topic (yours) ....and then visits your site and nobody else's.

Article marketing can be a genuinely smart marketing move. Still, the tendency is volume traffic over quality.

[okuniform11]

Articles generate a lot of traffic but conversion rate is very low . There is nothing ranking in organic search.

[Bernd]

There is nothing ranking in organic search.

Your website is not ranking or your submitted articels?
If it is your website: Remember that your link building (and in consequence your ranking) will fail if you only submit articles.
In case of the submitted articel you would contradict yourself:

Articles generate a lot of traffic

[glinted]

An interesting spin on articles, it does make you think about what you should write about.

[LinksAndTraffic]

There are five key ingredients for developing a successful article marketing campaign:

1. A title that attracts a reader;

2. An opening paragraph that tells the person why they would want to keep reading and successfully gets the person to read the remainder of the article;

3. An article body that keeps the interest of the reader;

4. A closing paragraph that wraps up the article in a way that the person is happy to have read the article and convinces the reader to view the author's resource box; and

5. An authors' resource box that convinces the reader to visit the authors' website, where the real selling should take place.

If you make all five ingredients work well together, then your articles will have real pulling power and will deliver more targeted prospects to your website.

I hope this helps...

[robert.cfi]

I think you are looking at article submission from the wrong way. I do not believe it is the readers you are trying to get to purchase a service. Instead the readers will give your site or business credibility which will drive traffic to your site. While the readers may not be buyers, they will make your site easier to find and give you a better chance of winning the buyers who are just searching for your product/service.

[elinmarker]

I propose two options for sending the same item or turn my hand variations. In my experience, the final top section sites do an excellent job of getting your pages indexed and often classified. However, the range of low frequency article sites can have multiple pages. Making them unique, I see less of additional pages. Of course, given the black box that SEO is, why can not be conclusive.

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[MelbourneGraphicDesign]

I agree with LinksandTraffic. He or She posted good points on building up a more effective article marketing campaign. But, while article submissions to directories can indeed get you some traffic, it can only do so much. Even if you have the talent of coming up with really unique, informative and useful articles. So, if you really want conversions, you have to complement article marketing with other marketing techniques like link building through blog commenting and forum posting. You can also do social bookmarking and social networking along with it. Never ever rely on article marketing alone to promote your business or your website or you will just be severely disappointed or frustrated with the results.

[tenetsystems]

Article marketing helps in quick indexing because article directories are typically crawled very frequently and so its a boon for new sites.

[Millionaireman]

I find article marketing an inefficient way to market for your visitors, probably because if you are going to weight in the time you spend in creating an article and looking at the results of attracting only a few visitors through article submission websites, I would say you are better off doing forum posting rather than article writing.