Some time ago in a post titled SEO Tip For Getting Top Ten Results In The Search Engines, I responded to an article by Bas van den Beld named Step away from your site, I dare you and about how "one could in all likeliness, with the right amount of timing, luck and perseverance, dominate the first page in the search engines."
In that article I was mainly discussing ideas related to dominating the search results by the use of other websites with your content and links on them and more especially through the use of social media websites. The idea was to not only optimize your main website but to also build upon your social media websites in order for them to also show up in the SERPs (search engine results pages) - hence SERP domination.
This strategy was called for because at one time Google stopped displaying more than two results per domain in the search results. This was a way to get around that rule.
Now today Google has officially announced that they will be showing more results from a domain in the search results. They made a significant change to the search results algorithm but this apparently only applies to searches that "indicate a strong user interest in a particular domain".
So we're going back to the search results that aren't filtered to two domains which is, in my opinion the way things should have remained in the first place.We’re always reassessing our ranking and user interface, making hundreds of changes each year. We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.
But is this fair? It looks like SEO just a little harder today and much more competitive.