Is there a right way to buy links? If it's against the search engine guidelines, does that make it unethical and "black hat" or simply risky behavior?
Obviously if you are buying links that are not followed and you aren’t trying to manipulate the search engines, there is nothing wrong with buying – or selling – links. After all, Google sells them, right?
But what about links that are followed? Is there ever a safe way to do it? What link buying practices are best avoided? Here are some possible Red Flags:
What else sends up a red flag? What do you think is the right way, if there is one, to purchase links (other than those with the no-follow attribute)? What link buying profiles are safe and which aren't?
- Site wide links seem to be a very powerful clue to the search engines and are probably as risky as it gets. Site wide links are probably advisable only for traffic;
- No variation in anchor text;
- Links from irrelevant sites;
- All paid links, none organic.