Adword Question dissaproved URL
We spend a considerable amount advertising our web site via google adwords. Recently we made a new, according to our feelings, better web site.
But this is considered by Google as poor landing page and our ads don't trigger any longer and I have not the slightest clue why.
Last edited by mjtaylor; 08-31-2010 at 06:10 PM.
Might be because you have relative little to no content on the front page.. it is just a travel page
Keywords/phrase, Ad Title, and Ad Content need to be highly correlated to actual words on landing page, regardless of the content of other site pages.
Google here needs to be led by the hand, as it's none too bright at figuring out what a site is really about.
For example, it has yet to learn that "PSU" is an abbreviation for "Penn State University," and thus reduces the Quality Score of ad with "PSU" in the keyword string if that abbreviation itself is not on the landing page, even though the long name is.
Each keyword phrase in your ad group has a quality score. While many think this is only based on the CTR, it is also based in large part on the relevance of your ad as well as the relevance of the landing page to that keyword phrase. Relevance of the ad is determined by whether the keyword phrase (and likely other LSI synonyms) appears in the title, text and/or display URL in of the ad. Relevance of the landing page is likely determined in a similar fashion to the way relevance is determined for SEO - does the targeted keyword phrase appear in the <title> element, header elements (h1, h2, etc.), content of the page, and the URL.
Quality score affects not only the cost-per-click for each keyword phrase in the ad group, but also the position your ad appears in. With a great quality score, your ad may appear in position 1 with a CPC of $5 yet your competitor with a lower quality score might have to pay $7 or 8$ per click to get to position 4 or 5. So high scores mean better CPCs and higher positions.
On the Edit Ad Group screen you can add Quality Score as one of the columns to be displayed. This might give you more insight. A quality score of 7/10 or higher is generally considered a high score.
Make sure your ad groups are focused. Make sure the ads contain the keywords from the keyword phrases in the ad group in the title, text, and/or display URL. And be sure the landing pages for each ad group include the keyword phrases in the title and header elements, content, and URL.
Last edited by Social-Media; 09-09-2010 at 08:14 PM.
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