Why is my CTR so low?

[Silver_surfer_52]

I have put up a set of ads advertising travel in Nepal. I added a number of keywords that have to do with various things you can do in Nepal as well as famous things to see there. I also added all of the negative keywords that I thought may interfere with the search, but there aren't many (eg. if I put Annapurna Trek as a keyword, there aren't many negative keywords that would be needed). Still, my CTR is below 1%. Does anybody have any ideas? Thanks a lot!

[jordanmcclements]

What is your average position?
How many impressions?
Is it on the search network only?
Have you tried a number of differently worded adverts?
1% is generally not too bad... (how much below?)

[deepsand]

CTR and Conversion Rate can and do independently vary, with the latter being the more important so long as the Cost per Conversion is acceptable.

[jordanmcclements]

Agreed, but improving your CTR is always a good thing (unless you are losing money

[SnerdeyWebs]

Ad copy, Text, Image .. how are you advertising. Not a lot of details to go on here. Advertising has to be spot on, call to action. Normally CTR's are about 2% but many of our clients enjoy two digit percentages

Could you place the ad text here for review?

[deepsand]

Agreed, but improving your CTR is always a good thing (unless you are losing money

And, if the Conversion rate does not respond inversely, which may be the case.

[jordanmcclements]

True (now you mention it), as you can see - it's never wise to say *always* or *never*...

But sure you can always use Conversion optimiser once you've had enough conversions and not have to worry about an ad that negatively effects your conversion rate - so more than one ad is *always* a good thing

Sorry - getting bit off topic now..

[deepsand]

Google's Conversion Optimizer is a Pay-per-Action system, that, like AdWords PPC, use an opaque auction, such that it is not guaranteed to yield equal or better results.

[jordanmcclements]

Agreed, no guarantees.

How about this for a question.... (I am not sure of the answer myself)

Suppose that you have 2 ads.

The first ad has a CTR of 1% and a conversion rate of 10%

The second ad has a CTR of 10% and a conversion rate of 1%

How many extra conversions (for the same price per conversion) would you get from the second ad (taking into account increased impression share)? (Obviously I am not looking for exact figures here)..

[deepsand]

Assuming that you speak of PPA, there's no way to predict such without knowing what competitors are bidding.

As for impression share, from whence the assumption that such would increase?