I have put up a set of ads advertising travel in Nepal. I added a number of keywords that have to do with various things you can do in Nepal as well as famous things to see there. I also added all of the negative keywords that I thought may interfere with the search, but there aren't many (eg. if I put Annapurna Trek as a keyword, there aren't many negative keywords that would be needed). Still, my CTR is below 1%. Does anybody have any ideas? Thanks a lot!
What is your average position?
How many impressions?
Is it on the search network only?
Have you tried a number of differently worded adverts?
1% is generally not too bad... (how much below?)
Last edited by jordanmcclements; 07-16-2010 at 04:59 PM.
CTR and Conversion Rate can and do independently vary, with the latter being the more important so long as the Cost per Conversion is acceptable.
True (now you mention it), as you can see - it's never wise to say *always* or *never*...
But sure you can always use Conversion optimiser once you've had enough conversions and not have to worry about an ad that negatively effects your conversion rate - so more than one ad is *always* a good thing
Sorry - getting bit off topic now..
Agreed, but improving your CTR is always a good thing (unless you are losing money
And, if the Conversion rate does not respond inversely, which may be the case.Originally Posted by jordanmcclements
Agreed, but improving your CTR is always a good thing (unless you are losing money
Agreed, no guarantees.
How about this for a question.... (I am not sure of the answer myself)
Suppose that you have 2 ads.
The first ad has a CTR of 1% and a conversion rate of 10%
The second ad has a CTR of 10% and a conversion rate of 1%
How many extra conversions (for the same price per conversion) would you get from the second ad (taking into account increased impression share)? (Obviously I am not looking for exact figures here)..
1000*.10*.01=1000*.01*.10 = 1
If the CTR costs you the same per click, the second ad is more efficient, you get the conversion with fewer clicks. I perceive the CTR as a function of your overall impression share? No?
Particularly if you're making money off of the click-thru (ie. you're an Adsense publisher), but if you're placing the ad, but on the other end, cost to acquire a conversion is still the bottom line question anybody paying for advertising should be concerned with.
Last edited by cw1865; 07-17-2010 at 05:25 PM. Reason: expound
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I'll leave the first part of the questions if you don't mind - as I am starting to confuse myself, and it would take to long to explain it properly (which I did not do to start with), and it was a bit of a daft question anyway...
But with regards to CTR - yes it does definitely make a difference if you are an advertiser. Look at it this way - if your ad for blue widgets has a CTR of 0.1% and a competitor ad for blue widgets has a CTR of 2%, which ad do you think Google will display more often? (the one which gets a lot more clicks, and makes them a lot more money) (although they say that it is solely because of 'relevance') (and each click will also cost your competitors less as well). And if you have a ton of competitors with a much better CTR for the same keywords, then you will be getting very very few clicks, so even if your conversion rate is 100%, you could end up making precious little money....
Ad copy, Text, Image .. how are you advertising. Not a lot of details to go on here. Advertising has to be spot on, call to action. Normally CTR's are about 2% but many of our clients enjoy two digit percentages
Could you place the ad text here for review?
Last edited by SnerdeyWebs; 07-16-2010 at 05:04 PM. Reason: typo..
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