YouTube $5 Million Grant Program. For Video Gear

[TrafficProducer]

YouTube $5 Million Grant Program. This initiative will involve YouTube distributing $5 million in grants to certain official partners.

The idea, as explained on the Official YouTube Blog, the additional funding can allow partners to invest in better cameras, achieve higher production quality, expand their marketing efforts, expand their staff, or just hire more talent. Anything that will help them evolve their art, business, and ultimately the entire creator community.

Investing in the Future of Video: YouTube Announces Partner Grant Program The YouTube ecosystem is vibrant and growing fast. We have over 10,000 partners, and 94 of Ad Age’s top 100 advertisers have run campaigns on YouTube and the Google Display Network. We’ve made great progress in the last five years. But we think we can do better.

That’s why today we are announcing the YouTube Partner Grants program that will invest five million dollars across select new and emerging YouTube partners. Our goal is to catalyze the creation of new ideas and production models from some of our most innovative and original content partners for the benefit and advancement of the entire industry.

The idea behind YouTube Partner Grants is fairly simple. We’ve been amazed by the creativity and resourcefulness of many of our partners. Some, operating on shoe string budgets, have been able to produce incredible videos, generate substantial revenues and command an audience that rivals that of network television. This new creative class often manages 360 degrees of their business operations, from the writing filming and producing of their content to the marketing, post-production and distribution of their videos. Despite their success, many partners lack the resources and deep financial backing available to studio-backed production houses.

The goal of YouTube Partner Grants is to act as a catalyst by infusing additional funds into the production budgets of a small group of YouTube partners who are at the forefront of innovation.

Funds from YouTube Partner Grants will serve as an advance against the partner's future YouTube revenue share. This additional funding can allow partners to invest in better cameras, achieve higher production quality, expand their marketing efforts, expand their staff, or just hire more talent. Anything that will help them evolve their art, business, and ultimately the entire creator community. We look at this as an investment that will bring an even richer body of content for our users and advertisers and raise the creative bar for online video.

.....

The problem is that if it is for Partners, these may get more video views because of quality video gear and money to promote videos using other methods.

[deepsand]

YouTube $5 Million Grant Program. This initiative will involve YouTube distributing $5 million in grants to certain official partners.

The idea, as explained on the Official YouTube Blog, the additional funding can allow partners to invest in better cameras, achieve higher production quality, expand their marketing efforts, expand their staff, or just hire more talent. Anything that will help them evolve their art, business, and ultimately the entire creator community.

Investing in the Future of Video: YouTube Announces Partner Grant Program The YouTube ecosystem is vibrant and growing fast. We have over 10,000 partners, and 94 of Ad Age’s top 100 advertisers have run campaigns on YouTube and the Google Display Network. We’ve made great progress in the last five years. But we think we can do better.

That’s why today we are announcing the YouTube Partner Grants program that will invest five million dollars across select new and emerging YouTube partners. Our goal is to catalyze the creation of new ideas and production models from some of our most innovative and original content partners for the benefit and advancement of the entire industry.

The idea behind YouTube Partner Grants is fairly simple. We’ve been amazed by the creativity and resourcefulness of many of our partners. Some, operating on shoe string budgets, have been able to produce incredible videos, generate substantial revenues and command an audience that rivals that of network television. This new creative class often manages 360 degrees of their business operations, from the writing filming and producing of their content to the marketing, post-production and distribution of their videos. Despite their success, many partners lack the resources and deep financial backing available to studio-backed production houses.

The goal of YouTube Partner Grants is to act as a catalyst by infusing additional funds into the production budgets of a small group of YouTube partners who are at the forefront of innovation.

Funds from YouTube Partner Grants will serve as an advance against the partner's future YouTube revenue share. This additional funding can allow partners to invest in better cameras, achieve higher production quality, expand their marketing efforts, expand their staff, or just hire more talent. Anything that will help them evolve their art, business, and ultimately the entire creator community. We look at this as an investment that will bring an even richer body of content for our users and advertisers and raise the creative bar for online video.

The problem is that if it is for Partners, these may get more video views because of quality video gear and money to promote videos using other methods.

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[byronc]

effectively google paying promising video producers to make video for its product. Basically a tv network? or am i seeing the glass half-empty

[deepsand]

I suspect that may be an effort to garner additional content for "Leanback."

See YouTube tries for the TV again with Leanback : CNET

[TrafficProducer]

The part "Funds from YouTube Partner Grants will serve as an advance against the partner's future YouTube revenue share"

Is basically saying this is a loan YT will lend you cash to improve video's, (which will get YT more views), but partners will have this cash taken out the cash they would get..

That is, Increase YT views, parteners do all the work YT get all the Traffic and incease ad revenue form advertisers.