How accurate are the "monthly" search volume numbers Google provides?
How accurate are reports about each search engine's market shares?
Reason I'm asking these questions is that something isn't making sense when I utilize those numbers versus actual results & click throughs.
Example - Search Phrase "exterior light"
Per Google's keyword tool in May there were 60,000 (broad) 27,000 (phrase) 1,900 (exact) keyword local searches for "Exterior Light". Similar numbers also for the search phrase "Exterior Lights".
If Yahoo holds approx 20% of the total search market..... how many similar searches would there be in Yahoo for those same phrases? About 20% of Google's figures.... correct? Atleast that's what we figured, but not what we're experiencing.
We're working on a site (still in progress) that is already ranking #1 in Yahoo for "exterior light"....... and #2 in Yahoo for "exterior lights" has been in these #1 and #2 ranking positions for the last 4 weeks for those two search phrases " exterior light" & "exterior lights".
Website domain is LightExterior.com
The site hasn't had even 5 click-throughs in the whole month it's been there in #1 and #2 in yahoo for those search terms that according to Google's keyword tool there are THOUSANDS of searches each month for either of those two search terms.
Am I missing something here?
This is only one of many samples I can provide. We often have clients with extremely limited budgets that simply are unable to afford the costs related to obtaining top rankings in Google. So we "hook them up" with top rankings for their related search terms in Yahoo and Bing estimating approx 25% of the total monthly search numbers which Google's keyword tool provides.
In most instances the top rankings in Yahoo & Bing does little to nothing for our clients.
So here again, is it actuall true that Yahoo & Bing have about 25% of the total search market share..... and are the Google monthly search numbers correct? We're simply lost on this.
Any insight on this or similar experiences?