Iíve been looking into doing some advertising on Facebook and thought I would share my thoughts. When I am trying to think of ideas I like to write them down and here are my thoughts on advertising on Facebook.
As it currently stands Facebook has more members then there are men, women and children in all of the United States. They get over 39 billion page views per month and that is currently more than any other website online including Google.
While all of the above makes advertising on Facebook extremely interesting, the fact that they have more information for me to target my audience than any other advertising medium in the world makes it more interesting.
Letís say that I am selling birthday balloons targeted at 3 year old girls. I am able to target all mothers who have a 3 year old daughter whose having a birthday this week. I guess you are wondering how many members of facebook are having a birthday today, how about just over 1 million each and every day.
Thatís right, every day there are over 1 million members of facebook having a birthday.
I can target married men in Atlanta Georgia who are religious, in their 30ís and 40ís, have kids, and enjoy grilling out and with this information I can sell them my new barbeque sauce.
Or how about women who have graduated in the last ten years and are about to have a ten year reunion coming up, I can sell them my new workout video to. I know they want to look good for the next class reunion.
And not only will my ads show up on the members profile pages but since facebook changed the rules and will now allow Google to crawl and index those pages, Iíll be showing up in Google as well. This means people will be stumbling across facebook pages when doing searches on Google. And my ads could very well be on those pages.
The problem with advertising on Facebook is that 90% of the people on Facebook are there to meet up with friends or find out what their old friends have been up to. But then people watching TV are there to watch a movie and not to watch commercials, the one thing for sure is that itís going to be a lot different than advertising on one of the major search engines.
Here are my thoughts.
Since I am trying to sell to people that are not there to buy itís going to be a lot harder, but the ability to laser target the people I am trying to sell to allows me to write an adjust my ads for them, which makes selling a lot easier.
I also have the ability to start a group and then run ads for the members of those groups. Or for that fact even contact owners of other groups and get them to run my ads to their members.
First up is the creation of my ad, the neat thing about Facebook is that I can add an image into my ad, but the image has to be relevant to my product. I want a picture that has the ability to grab your attention and has something to do with my product. And lets no forget that I can add a little text into my image.
Example of an ad I found on FaceBook
The image is important because it is the only tool Iíve got to get their attention. Once I figure out the image Iíll make a title that ask a question, because questions also draw the eye and gets our attention. And last but not least is the body that will make a promise.
Of course I could add a phone number and encourage people to call, making less people click on my ad and causing me to pay less for my ad. Or I could just put my logo and use facebook to help build brand awareness and hope that no one ever clicks on it.
If I was getting a good click through rate I could change it from a CPC to CPM.
But where would I send someone that doesnít want to be advertised to?
Iíd have to have a landing page that didnít look spammy and answered the promise that I promised an answer to in the ad.
SoÖIíd answer a problem that everyone is having in a couple sentences, a kickass answer that no one else would have thought about when thinking about my product or service. The page needs to be clean and only have this answer on it.
At the bottom I could have something like now that you know this checkout blah, blah, blah.
Anyone got any ideas on a better way to do this?
Iíve not run the ads yet so at this moment all the above is nothing more than guessing?
Has anyone done any advertising with FaceBook and if so what type of results did you get?