First thread... I heard through a few associates that this is the place to be for aspiring seo's.
My question to you, the super-pro's is:
How big of a role, in your experience, have you found keywords to play in SERP's?
For example, I'm trying to rank for "San Diego SEO"
My website is www.san-diego-seo.org
A secondary question, how big of a detriment are the dashes in my url to SERP's?