DTCProNews
Rich Ord -
April 16, 2024
In a recent interview with BeetTV, Jeff Katz, U.S. head of verticals for auto, restaurants, and travel at Roku, detailed the streaming company's innovative strides in integrating e-commerce with television viewing. Roku, a leader in the streaming operating system market in the United States and Mexico, is leveraging its technology to transform how viewers engage with content and advertisemen...