Broad match in Google Adwords word must appear?

[fuschia]

I'm relatively new to Adwords. I set my campaign for a broad match for a keyword, let's say "mens running shoes". When I run a search query report, occasionally my ad will get triggered for "mens running" which can mean anything. Is it possible to force the term "shoes" mandatory to make my ad appear?

[karumi]

Hey, I think you should remove the "running" keyword from your keywords. You should advertise for " men shoes" rather than "men running shoes".

[fuschia]

Hey, I think you should remove the "running" keyword from your keywords. You should advertise for " men shoes" rather than "men running shoes".

Thank you for the suggestion but I can't do that. I am targetting
mens running shoes
running shoes
mens shoes
and all shoe related words

[Jlee350]

You can bid on it as a phrase match - "Mens Running Shoes" - or add Mens Running as a Negative Embedded Match - [Mens Running].

The second option would prevent your ad from appearing for the "Mens Running" search query specifically.

[SemAdvance]

You should look at your server logs / analytic data to find the tons of keywords Google will match your ads to.

It could be mens hair, running water, horse shoes.

Google is a casino meant to win money......don't think for a nano second that they actually practice the "do no evil" credo....

[claybutler]

I'd say "men's running shoes" is still too broad. You're going to pay a fortune for those clicks and the chances of a conversion is low. I would never run a PCC campaign without targeted landing pages and the ability to track conversions. AdWords for most people is a huge waste of money. It takes a lot of work to set it up right so you don't burn through your budget without getting enough conversions that at least generate a break even situation.

You'd be better bidding on "Nike Mens Air Max 360 III Running " for instance and then take that person to a landing page with a special price just for Google users. This page would not be accessible from the main website. Only the PPC ad. You can easily compare the cost for the clicks to the number of sales. Run a couple of these tests and you'll get a much better idea of what your more general PCC plan should be.

[deepsand]

Thank you for the suggestion but I can't do that. I am targetting
mens running shoes
running shoes
mens shoes
and all shoe related words
Having precise control over what does and does not match, as well as avoiding overbidding/overpaying on the less competitive phrases, requires that you use "precise" match for each specific phrase.

Thus, for example, your ad for "mens running shoes" will only be triggered when the user's search query contains the complete and exact phrase "mens running shoes."

__________________

[betterlanguages]

You should look at your server logs / analytic data to find the tons of keywords Google will match your ads to.

It could be mens hair, running water, horse shoes.

Google is a casino meant to win money......don't think for a nano second that they actually practice the "do no evil" credo....

I don't fully agree with this assertion. I think Google has interest in return on investment in the sense that happy customers are likely to order more. I know it is time consuming to do, but my approach is to use exact match keywords, its time consuming if you want to appear in lots of different permutations of results, but it gives the greatest level of control.

I would also recommend targeted ads, I would suggest that you probably want a different ad for "men's shoes" compared with "men's running shoes", and hopefully with different landing pages. If I searched on "men's running shoes" I would want to find a page specific to the term, with lots of running shoes to chose from, whilst for the more general term, I would probably expect a range of options on the landing page to select different types of shoes.

I hope this is helpful.

[slimwoman]

I used Google Adwords for a couple of months in my business and then realized that spending my time writing content that is loaded with the keywords I want to rank for was a better way to go for me. I rank very high for several years now with Whole Wellness Club. I just checked and hold 3 positions on the first page of Bing for Peak Enzymes. You can always enter in exact match for your PPC ads also.

So writing content and putting videos onto your domains and blogs is the best way for organic search results that are not costing me a dime to rank on Bing and Google.

[seothomas]

It used to be that for a broad match keyword to trigger you ad all the keywods need to be in there.....but not anymore..With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords.

What is broad match? - AdWords Help (http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6136)

NEVER USE BROAD MATCH....always phrase and exact match everything including single term phrases!

[sparkposts]

There is an option in adwords where you set your KWs to "phrase" or [exclusive]. This will tell Google to only show your ad when the exact phrase is matched, or the search term is exactly the same as your key phrase [exclusive]