Affiliates = PR on STEROIDS!

[Linda Buquet]

I really like this article!

PR on Steroids
Wednesday, April 28, 2004
By Rob Key, Converseon

Affiliate marketing can be much more than a virtual sales force.

"If this sounds like the province of public relations, it's for a good reason. Affiliate network technologies and participants can complement traditional public relations, because they offer a cost-effective channel to reach thousands or hundreds of thousands of visitors clustered around Web sites users have elected to visit. On the other hand, sites in affiliate networks often need new and compelling content -- and the majority of Weblog (blog) publishers are open to receiving relevant editorial, but not advertising. For both Web sites and blogs, offers presented contextually, with articles, drive higher sales conversion than do typical banner ads."

Read the rest them come back to discuss.

http://www.imediaconnection.com/content/3296.asp

[Stevo]

To quote part of the article:
"Positioning your company as a solution -- and not just a package of products -- can help differentiate you in an otherwise crowded marketplace. It also can help substantially raise your conversion rates."

Its so true! Most our our big competitors (key players in the industry) do this by writing 'whitepapers' on related technical subjects which of course have a 'solution' at the end - their product! These are then published everywhere. Result? Exposure galore! Now if i can only convince our management of the relevance of such articles as a marketing campeign [sigh!]

Steve