View Full Version : How important is link exchange?
I have a site http://www.debtconsolidationcare.com, my intention is to provide the best services to my customers. I donot want to get into this link exchange business but I heard this is very important, so I am going for it too.
My site has good content and around 50 articles on debt related topics. I think that is enough to be at #1 in google.
How important is link exchange and what is the best way to handle it?
Thanks in advance
10-25-2003, 03:26 AM
Seen your website. Its a great looking website, but i am afraid a few more things are required to be done to rank well with search engines. You should consider submitting you your site for review on this forum ... you should get good feedback.
As far as the your specific question of links is concerned. Yes they are very important in two respects.
1. Save time to get listed on SE : When you have a link coming from a highly ranking website, the SE crawler will visit your website and you get listed depending on the content of your website. This way we get listed without submitting to SEs.
2. Goood links get you higher page rank. Treat it this way, when more people link to website ... it means you are more popular ... and your content is more useful to others. Dont you think the SE should rank you high if you are more useful and more popular?
SE consider a lot of factors in links to assign points to your page rank ... ...
contact me if you need more professional help ... i am just struggling to meet a few deadlines!!!
I am really thankful for the valuable suggestions. But my experience in this forum is not that good, I have posted my site for review but only one person has viewed it till now. I guess the pace of life is too speedy to handle.
please have a look at my site and do advice me to improve it. This is my first work of this kind. Your help will be highly appreciated.
Thanks once again
10-25-2003, 10:03 AM
I have found that the nicer looking sites get less reviews then the bad ones. So if you get less reviews figure you must have a nice site. I also looked at your site and it is very professional looking.
If I was going to do two things to promote my site it would be links and text. I think those are two of the most important things to do.
Another thing I would do on your site is look over your meta tags. I would pick my main key words and use them in the title, description and key word tags. Google reads from top to bottom left to right when they get to your site. You want to start them off by telling them your most important key words in each of your meta tags as they read the page. Then again when they get to the text. The more help you give them the better off you are.
I would try to get at lest 6 words in the title but no more then 12 yours is a bit short.
You also need to make sure you use those same key words in your description. Right now your title, key words and description seem to have different words.
One thing that is also important is to make sure when you start exchanging links is to use your best key words in the link.
For example I would use web site design or custom web design as the link for the person to click on in order to get to my site. This helps in your ranking for that key word also.
I have herd a lot of people say they get more hits from links then the search engines.
10-25-2003, 12:28 PM
The amount of quality, relevant incoming and outgoing links to your site is absolutely, unconditionally the number 1 thing that Google looks for when determining your Page Rank.
Be very generous with your cross-linking and you will see the results in time.
10-28-2003, 12:33 AM
Link Exchange is Algorithm of GooglE search engine so try to keep eyes on Quality Links to exchange because google will include those links that are related to your services.
Quality of Link=Website should be related to Your Service+High Rank website Link+Link should have the best keyword in Link.
So try to keep eyes on these factors,
Hope it will help ypu..
Alok Kumar Upadhyay
Thanks to all, specially to Janeth and Sudhani who took a special interest on my site. Thank you for the appreciation too.
One more doubt, There were some keywords on the top of the site.
1) keyword color white (#ffffff)
2) the keywords are inside the table and the cell color is blue (#333366)
3) my overall page has background color white(#ffffff).
Since my page background and the text are of same color, will google penalize my site for that? But it is very clearly visible as the backgroud of the table is dark blue.
Currently we have changed the color of text and table background. But the site looks odd.
please put some light on this doubt.
10-28-2003, 12:56 PM
Exchanging links is a great way to start, but a few good one-way links will help a lot. These are easy to get if you use a couple of simple strategies.
10-28-2003, 01:57 PM
At www.pacificwildhorseclub.com we offer reciprical links to other like minded sites. But instead of having links scattered throughout the site, we confine them to our specific "Related Links" page.
You're ok on the text. It wouldn't be ok if the white was on white. The rule is that the text must be 3 digits diff. That is a background of ffffff must be at least cccccc to be ok.
10-29-2003, 07:20 AM
The Jpeg on your home page is 670KB!!
11-03-2003, 04:49 AM
I hope you are doing well.
Recent i read Resarch by Start Market at
( Value Of Link Popularity )
I know that you will be shocked when you will see this Research Ananysing Facts :
you will jump out from your chair *(-_-)*
If a website getting 100 Visitor in day, do you know from where these visitor are coming :
>> 46.13 % from Internal Link
>> 6.86 % from Search Engine
>> 47.01 % from Direct Nevigation and Book Mark
so its value of Links to a website.
Finding a Good Link Partnet mean that UUU are going to find Dimond in Garbage.
So its on you how many dimoand you will find.
Suppose if u have 1000 Link partners and if you are getting at least 1 Visitor from each link, it mean that you are getting 1000 Visitor per day without search engine.
If u get 1% visitor to purchase your product, it mean that you are selling 10 Items or Products per day without usiong Search engine.Its power of Golden Links.
I hope Denny it will help you....
Alok Kumar Upadhyay
11-04-2003, 09:42 PM
are the best way to get your site to the top. And when you are at the top, the Link-Beggars will come to you asking for links.
Link only to the link-beggars with some potential and value to your vistors. With very little work this strategy will move your site to the top of the SERPs to stay... or the rules change.
11-04-2003, 10:06 PM
First time I have seen a site like yours. Can you give me an idea how much links go for with different pr
11-04-2003, 10:11 PM
I found it on your site. PR took on a whole new meaning. If you have a pr9 with say 7,000 pages. If you can get $1,000.00 per link per page I do not have to do anything else.
Would that be great or what?
11-05-2003, 09:41 PM
Would that be great or what?
Unfortunately sites that strong are hard to come by but still lower ranked site can do well. BTW: I do not sell links. The site is based on webmaster-to-webmaster text advertisement sales.
11-05-2003, 10:42 PM
I feel your pain about the posting for site reviews and not getting replies - I had the same experience.
I think link exchanging is very important, but some sites lend themselves better to the practice than others. You obviously won't want to link to your direct competitors, but you could consider link exchanges with businesses that compliment your own. For instance, people who need help with their debts probably also could use information about other ways to save money, or manage their money better in the future. Peek around the outside edges of the box - what else do these same people want and need?
Another idea is to contact sites who need your type of content and see if they might want to post an article with your signature block. Or find newsletters that would be interested in content or advertising? Something like the Penny Pinchers Gazette comes to mind. Everyone needs good content - but not everyone is good at writing their own.
Let us know if you come up with great new ideas. Hope this helps.
11-06-2003, 05:43 AM
You obviously won't want to link to your direct competitors...
Fear of linking to competitors is very common and understandable. I (and my clients) do it all the time, however. If your competitors' sites get a lot of traffic, you can do very well exchanging links with them.
Linking to your competitors (even for ecommerce sites) demonstrates that you have enough confidence in your products and services to let your customers "shop around".
If done with care and planning, a link exchange with a competitor can be one of the most effective ones you can get.
You'll likely get as much or more traffic from them as they get from you. And, by default, the traffic they send you will be the most targeted traffic you can find. After all, they just left a site very similar to yours.
And they were interested enough in their particular product line (or service) to click onto a similar site (yours).
11-06-2003, 06:53 AM
I agree with rlrouse,
If your site sells you have nothing to worry about but at the same time if your site is not set up in such a way that you have to worry, it is just as easy for them to go back to Google and find someone else anyway.
12-12-2003, 09:28 PM
Only the people who have close ties to the creators of search engines knows for sure that the more sites you excahnge links with, the better your chances of getting a higher rank.
My personal feeling is that you need no more than 20 sites, if that.
Why? ... Look at all the sites that have literally hundreds of incoming links, yet many of their ranking isn't all that great, and, they are not on the first 5 pages of a search.
Don't get me wrong, I think exchanging links is good, but don't think that having as many as possible may help. I have seen different results.
Concentrate more on content; having new articles in your site every week or two.
Also, put in more ads in your site. Then, with that ad revenue, use it for advertising your site in major newspapers, like the New York Times. Let both feed off each other.
The time you spend hunting for sites to exchange links with, sending them e-mail, waiting for their reply...is tiresome and time consuming. Spend your time constructively, like getting advertisers, and then using their money to do outside advertising for your site.
Before you know it, you MAY not need search engines!
One poster made a hypothetical statemnt about having 1,000 links, and if one person clicks on it....
Where are you going to put all those links??? And, not that mnay will browse through a butt-load of links like that. Shoot, many (NOT ALL) won't even go through a page that has 100.
Put up about 20 or so, and that should do you just fine. Concentrate on new weekly or biweekly articles, and outside advertising.