Secrets To SEO Success

[morestar]

There is one secret out of the few that truly does work when it comes to SEO. I've alluded to this in another post once but I would like to elaborate on this subject just a little more. It's nothing huge but in the end it truly helps your rankings.

Please note it also has to do with on and off-page optimization; the copy you write on the site itself and the copy you write on other sites where you link back to your site.

This really works!

Simply listen to a radio or TV commercial - analyse a few of them and listen to the way they use their keywords in their ads.

For instance:

"Buy our new window washers. Our window washers have been proven to clean your windows every time. My Mart's Window Washers, the best window cleaner on the market. Get your Window Washer and start cleanings your windows today!"

or you can write you copy the well, useless way...

"Buy our new window washers, they have been proven to clean your windows every time. Come to My Mart to buy them, They're the best on the market."

Do you see the difference?

I have noticed that writing in this style, while also adding links in the sentences at the keyword parts, really and truly does help a website in the search engines...

Try it out! change your copy a bit and do some rankings reports a few months later...you will be surprised...

[morestar]

Does anyone else have any secrets they've been sworn by oath to keep a secret but simply can't keep it in any longer???

;)

[Tubby]

I have a few secrets. Mostly they are useless for seo. I wish I did have a few secrets. This week I find my sites daily stats 500 page views down. If I had a secret it would seem to be not working this week.

[morestar]

lol Tubby, you just killed me...

Same here, I jumped from the 3rd spot to the 9th. Gotta LOVE it !!!

[tradingwhiz]

There's no real secrets and if there are they rarely work long term. The only secret is to build great websites with unique content and then get the word out by building backlinks.

[brian.mark]

The secret? Quality content with quality links, done over a period of time. How's that for a secret? ;)

The real secret is that there is no secret. It's just about patience, persistence and professionalism.

[fantastvik]

There are no secrets to SEO! the only method that works the best are the manual methods.. so i would advice to have patience and work continuously!

[mjtaylor]

Perhaps there are no secrets (though I believe otherwise). Or if there are, they are black hat strategies.

Nonetheless, this is an excellent post, Morestar. We know from advertising that a PPC ad is more likely to be clicked if the searched term appears exactly in the title; and while it may seem as though this style of writing is a little over keyworded, I do believe it is effective.

One of my "secrets" is contextual links. For some of my client sites, when people ask me for a link exchange (and I otherwise like their site), I agree only if they will give me a contextual link back; preferably toward the top of the page or grouped with the most relevant content. And I give them a contextual link back. No lists of title: description. By linking only contextually (and relevantly) we are creating content where there used to be a links page. This is very effective for traffic and of some use for SEO.

[morestar]

See what I'm saying about SEO secrets is, to post one of the little SEO 'things' you do that makes you feel in your gut that you're doing it and doing it right.

That little SEO secret you really don't tell you friends, colleagues or family if you're ever speaking about your SEO skills. That little tiny thing that you make sure do to every time.

Another one that I use is the revisit meta tag. That's another little SEO secret I don't talk about but I add it to almost every page or homepage I do...usually after 12 days or so...

[morestar]

One of my "secrets" is contextual links. For some of my client sites, when people ask me for a link exchange (and I otherwise like their site), I agree only if they will give me a contextual link back; preferably toward the top of the page or grouped with the most relevant content. And I give them a contextual link back. No lists of title: description. By linking only contextually (and relevantly) we are creating content where there used to be a links page. This is very effective for traffic and of some use for SEO.

I like that idea too MJT, I think it does more good for SEO than it wouldn't. = )

[mjtaylor]

I like that idea too MJT, I think it does more good for SEO than it wouldn't. = )

What I believe about recip linking is that it is almost SEO-worthless (unless the other page has considerably better PR or TR than mine) except when it comes to anchor text.

The other value it has is for on site SEO. By making your "links page" into a page with true content, the page is more likely to retain Google's good graces. Toolbar PR is very rare on pages where the links are given in a Title: Description format, but on pages where the format is contextual, the PR is generally retained (whether you can see it or not.)

[SuperMan]

But how do people get thousands of backlinks. I have worked hard to get 2000 to one of my site. I am stumped at how people get 400,000 backlinks to their sites...

??

[morestar]

Superman that is the Greatest Question...

Good content and something people just like.

That's my short answer...

[jordy3738]

My best kept secret is to never reveal what's really working for my SEO. I always say the same things that everyone else is revealing.

I will say that good SEO starts and finishes with a considerable investment of time in learning SEO and applying it.

[SuperMan]

SEO is hot right now and should be. Because the great results you get from it are free. Here are the key ingredients.

Time, Effort, Patience, Consistency

[mjtaylor]

My best kept secret is to never reveal what's really working for my SEO. I always say the same things that everyone else is revealing.

I will say that good SEO starts and finishes with a considerable investment of time in learning SEO and applying it.


Sounds as though you are doing something black hat or unethical.

[vivianrollins]

SE's can't read so what's the point? In the end its all about links. You can argue it is content but I disagree. It's all about the LINK.

[mjtaylor]

SE's can't read so what's the point? In the end its all about links. You can argue it is content but I disagree. It's all about the LINK.

You may disagree all you like, but a site without good content will not attract quality links.

And while search engines can't read as humans can, they can recognize words and patterns. They can detect duplicate content. They can index and rank pages based on the Latent Semantic Index. They can recognize misspellings ...

Content counts.

[morestar]

As posted on this page: Latent Semantic Indexing (http://www.knowledgesearch.org/lsi/lsa_definition.htm)


To use an earlier example, let's say we use LSI to index our collection of mathematical articles. If the words n-dimensional, manifold and topology appear together in enough articles, the search algorithm will notice that the three terms are semantically close. A search for n-dimensional manifolds will therefore return a set of articles containing that phrase (the same result we would get with a regular search), but also articles that contain just the word topology. The search engine understands nothing about mathematics, but examining a sufficient number of documents teaches it that the three terms are related. It then uses that information to provide an expanded set of results with better recall than a plain keyword search.

This is the tie-in that MJTayler was referencing. It's almost un-debatable.

[morestar]

SE's can't read so what's the point? In the end its all about links. You can argue it is content but I disagree. It's all about the LINK.

Ya it's funny because with the up-coming RDFa framework (http://www.w3.org/TR/xhtml-rdfa-primer/) being supported by Google, search engines WILL be able to read content...interesting isn't it?

There will be much more information coming out about the RDFa in the near future...

:grin:

[AaronNeal]

The secret is that success does not come over night. You must work hard at SEO or whatever you do in order to get results. And once you get the results don't stop working. Think of it has riding a bike up a hill. The top of the hill is page one ranking for your keywords and high PR. You've got to keep pedaling to get to the top. And if you stop pedaling, you'll only go backwards.

[Manpasand]

Work hard with professional manner. ;-)