Know Thy Affiliate: All Sales are Not Created Equal

[jeffmolander]

Hello, all...
An article that may may be of interest is offered below...

Know Thy Affiliate: All Sales are Not Created Equal

http://www.the-dma.org/cgi/dispspotlight?storyid=2138+++++&spotid=06

[Linda Buquet]

Jeff,

Thanks so much for posting. Good article!

Here is the 1st paragraph:

"Have you ever wondered how your affiliates do it…how some affiliates achieve dramatically better numbers than others? While many catalogers enjoy boasting about their affiliate program’s success in creating sales, most admit knowing very little about what happens before those sales actually end up occurring on their Web site. After all, if cost is generated only when a desired action occurs it’s a safe bet…right? Unfortunately, there are a handful of risks and at a recent DMA conference, leading marketers discussed why it is important to understand how affiliates operate and the quality of customers they deliver."

Read the rest of the article here:
http://www.the-dma.org/cgi/dispspotlight?storyid=2138+++++&spotid=06
Then, please come back and discuss it.

[Shawn Collins]

That Molander is a sharp fellow.

I have seen the future, and the future is in his article.