DELETE rubbish KWs in Ad group?

[september9]

"The essential part in management of AdWords Accounts is managing the Keywords. Keywords drive traffic, bring potential customers, and increase the sale. Google AdWords Account history comprises keyword performance, the keyword CTR, etc.
If the keywords performance track record is low, it means the Account history is not well off. To keep the history you need , you must maintain the performance of your keywords. The first most important part for a maintained account is, "do not keep the keywords in your ad group that has not triggered any adds, DELETE them straight away or optimize them to trigger ad."


Delete KWs which are not triggering ad will help with account history? Is that true? Can I just pause them instead of deleting? coz want to know what kws have been tried and not working and why not working etc.

[newyorkshopping]

I have the same problem. "No click, low search" the problem is that I ad the same thing about one keyword with low search, bad performance and I made 2 sales.
So, to my views, I keep them. May be I am wrong, but, I don't want to miss opportunities

[SemAdvance]

"The essential part in management of AdWords Accounts is managing the Keywords. Keywords drive traffic, bring potential customers, and increase the sale. Google AdWords Account history comprises keyword performance, the keyword CTR, etc.
If the keywords performance track record is low, it means the Account history is not well off. To keep the history you need , you must maintain the performance of your keywords. The first most important part for a maintained account is, "do not keep the keywords in your ad group that has not triggered any adds, DELETE them straight away or optimize them to trigger ad."


Delete KWs which are not triggering ad will help with account history? Is that true? Can I just pause them instead of deleting? coz want to know what kws have been tried and not working and why not working etc.

Pause or delete.

The issue is you do not want them to incur impressions, as this will lower the adgroups' overall percentage numbers.

Another important issue is to track conversions by keyword so that you will know which keywords generate leads / sales and which are not working.

If you are not tracking the metrics properly, you are throwing money out of the window.....

;->

[deepsand]

What evidence is there to suggest that the performance of AdWords ads are in any way judged by Google in aggregate, at either the Campaign or Ad Group level, as opposed to at the Match Key/Ad Content level?