overture

[merchants]

Does anyone know how to find out what your competitors are using for keywords for overture?

Are there any tools that can help to find this out?

[netbaldwin]

The program I would suggest would be BidReporter Professional. It runs for about 75 bucks.

You copy in a whole list of keywords and it says how much each advertiser is currently paying. You can export the data to Excel if needed.