Should I use CAPTCHA on PPC landing page?

[DVDStar]

Hi people,

Yesterday I asked for comments on my new custom PPC landing page (seen here (http://www.amstore-memory.co.uk/promotions/test.html)) and someone commented that you should never use CAPTCHA on a PPC landing page.

Is there any research that backs this up? i.e. is it known to put people off?

Cheers,


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Dave
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[imvain2]

Captchas as a whole are poor when it comes to user experience. Their function is a needed one, just the implementation of them is a pain for the users.

I have found a very simple method that seems to most a lot of spam bots, without the use of captchas. This method has been discussed within various threads.

Take a single form TEXT field, wrap it in a div with display:none, and give it an empty value. Then in your form processor look to see if that field is empty, if not a spammer filled it in, so don't send it.

The concept is a simple one. Spam bots are programmed to fill in all text fields. So this method utilizes that concept against the bot.

[advancedmerchant]

I remember seeing this one, I guess you did not take the advice in the other thread about moving your form off the landing page and focusing on the product.

Captchas are a negative experience. You just PAID to get someone to click on your link, don't give them a reason to click away!

[incrediblehelp]

No way should you need a captcha on your PPC landing page. Anytime you give the user a reason not to complete a form they will. Remove it and you will see your conversion rate climb.

[deepsand]

Users hate CAPTCHA

Your revised landing page 1) still focuses primarily on the quote form, rather than the product; 2) is ungainly with images of/links to product data strung out far below; and 3) takes much too long to load.

[DVDStar]

Ok,

I've taken lots of this on board. I've still tried to make the landing pages very simple, and conversion this week on the final version of the landing page is up.

thanks for all of the comments.

-------------------------
Dave

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[sheena]

I suggest that you should not use CAPTCHA for landing page because the user might not continue viewing your site. CAPTCHA is use for security purpose

I remember seeing this one, I guess you did not take the advice in the other thread about moving your form off the landing page and focusing on the product.

Captchas are a negative experience. You just PAID to get someone to click on your link, don't give them a reason to click away!

[deepsand]

I suggest that you should not use CAPTCHA for landing page because the user might not continue viewing your site. CAPTCHA is use for security purpose
While CAPTCHA can be employed as a part of a security system, it is not per se intended for such. Rather, its sole purpose is to attempt to determine whether the respondent is or is not human. It is a form of reverse Turing test. (See Turing test - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Turing_test) .)

Reverse Turing tests such as CAPTCHA are used to prevent abuse of a site by automated systems, with respect to restricting their access to certain resources that are otherwise freely open to human users.

[infrascape]

This shows this is general page.

[ppcmanager]

Yes, this is very right statement that we should not use CAPTCHA in our landing pages. If your page has been clicked by someone then there is no reason to use Captcha to track the identity of that person (whether one is a robot or not ) because you money is spent already for that click. So it would be more better that you give a much interactive approach in your landing page rather to use any captcha.

[deepsand]

Yes, this is very right statement that we should not use CAPTCHA in our landing pages. If your page has been clicked by someone then there is no reason to use Captcha to track the identity of that person (whether one is a robot or not ) because you money is spent already for that click. So it would be more better that you give a much interactive approach in your landing page rather to use any captcha.
CAPTCHA has nothing to do with "track[ing] the identity of [the visitor]." See http://www.webproworld.com/google-adwords-discussion-forum/70178-should-i-use-captcha-ppc-landing-page.html#post384520 .

[will22]

Wep, users hate captcha..i suggest you to ignore it..