SEO, Where Do I Begin?

[incrediblehelp]

Well it seems we are getting some fresh blood here lately in the WPW which is a great sign of the forum growth. I think some of the recent posts on WPW are pointing to the need for Newbie thread. I have usually pointed people to the HR newbie thread (http://www.highrankings.com/forum/index.php?showtopic=833) but I think we could create a useful one here.

I was thinking this thread could serve as great starting point for a recommendations on newbie thread. So if you have a few things that you would tell newbie to do to get kick started in SEO what would it be?

Here are mine:

1. Internal Navigation
Sure the search engines are getting better at learning to crawl complex websites, but you need to make as easy as possible. Avoiding JavaScript, Image Maps, Image Based navigation and session IDs are just a few of the pitfalls many newbie's miss. Create your navigation in CSS or standard text. One way to see if your navigation is easily crawlable is to check the Google cache and click on the link "Click here for the cached text only." If you can see your links in hyperlinked form you are probably ok. This is probably the most universal issue I see as a problem on SEO newbie's and even some of the largest online companies (http://www.homedepot.com) have in common. Get this fixed and do nothing else and you could see large improvements.

2. Why Are you The Best?
Maybe the 2nd most important item in marketing your website online is setting yourself apart. If your just another website that offers DVDs (or whatever) online for the same price as BMG, Best Buy, etc what makes your website better? The internet is network of interesting content, products and services. You must make you content, products and services stand out above the rest. How you do that is another story all together.

3. Links
OK in a perfect world you could make a great website with awesome content and it would rank fine. Our world is hardly perfect and the search engines not even close. The search engine will more than likely use some sort of linking weight in their algorithm, so after you build this great website, let the world know. Contribute in blogs, forums, messages boards relating to your website. Write articles. Contribute to the internet. Become an authority on what your website deals in and before you know it you will be getting those one-way links without even asking for them. This is truly the link you want. Remember their are no short term link building strategies, that work long term.

4. Content
a) OK obviously you cant just have a website made up of images and one sentences on each page. Text is the meat that those search engines love to cook and grub on. The more relevant text you can write on each page the better it is for the search engines and the better it is for your end users. One thing to remember here is not to squeeze to many subjects onto one page. Break pages out as much as possible. Check out this example:

http://orchidsbyohlman.com/Care.htm

What a great page full of great content, but much different content. The search engines rarely associate many keyword combinations to one page. So break it down for them. Each of the caring tips for the orchids should be broken down into its own page and expanded on even more.

b) I think a second point to consider when writing content is natural langue queries, personalization and local search. these will be the future of the search engine algorithm, so consider them when writing.

c) I will tell you right now. If you don't have a blog create one now. Blogs mean easy in-bound links to you, fresh content, and are easy to crawl, nuff said.

5. Title Tags
Another no-brainer. Looking at the example above, the website owner is not using unique title tags one each page. You must have this throughout your website.

6. Duplication
Sure we have heard all kinds of confusing horror stories on content duplication. Sure you want to avoid doing it, but I have yet to see Google or other search engines actual penalize for it. What the search engines do is rank one page over another and yes sometimes if they find a duplicate they will toss it in the supplemental index. If you call that a penalty fine, but I call it Google choosing one version to rank over another. Make sure you provide them with only one to rank! Also if you write an article just make sure to publish it on your website and WAIT a couple of weeks and then syndicate it. it will give the search engines time to associate you as the author/owner of it.

7. Competition
Please recognize who your competitors are. If you are going head to head with websites that have been online for years and maybe even decades then you should realize your SEO battle will be uphill and difficult.

8. Finance
If you are on a shoe-string budget or just have been burned by SEO's in the past and don't want to invest more money into now, this is OK. But please understand the leg work is now on you. Only expect "high-level" ideas and recommendations from forums. The best thing to do is to dive in and do the work yourself with the support of the forum. Don't rely on the forum as cure for your website marketing sickness, but rather a antibiotic that works within your body to heal.

9. Tracking
You better do it! If you don't know if your website is making you money, then who cares if it is optimized. Who cares if it is ranking? Who cares what Google PR it is? Two hundred #1 rankings mean nothing if you not making money off of them. That mind set is important. If you not tracking leads/sales then start now.

10. History
How long have you been online? Less than a year? More then 5 years? This makes an ENORMOUS difference. I don't care what anyone says. The longer you have been online the more likely you are to have good results. If you still don't have good results and you have been online for a while, don't fret. Your fixes should be take hold quicker in the search engines once you make them.

11. Code Bloat/Download Time
OK I understand you might be a SEO newbie, what do you know about coding websites, let alone inline CSS or JavaScript? Bottom line, your either going to need to learn or get someone who does know. No excuses here. It is becoming more important to have valid and easy to crawl code. I am not saying it is absolutely necessary. I see websites that rank all the time that are ridiculous when it comes to valid code, but if you can fix this, then do it. If should hire someone that will. The second part is to make sure you pages download in a reasonable time. Once again you will find slow websites ranking all the time, but get it fixed not only for the search engines, but for your end users.

12. One Change At Time
Sometimes even minor fixes of one of the concepts above is enough to make the jumps you target in the search engines. Take your time and evaluate changes one at time. Changing to many things at once can cause "Chasing Your Tail Syndrome"

These are just a few off the top of my head. I sure some other super members of WPW will have more.

[bobitza]

Thanks for the tips ...

*takes a chair in the newbie area of the conference room* :)

[Steven1976a]

Great Post. Everyone is a new member or new to SEO at sometime in their life so im sure newbies will appreciate the post.

Ive just forwarded the thread to a friend to help him.

13. Fresh Content
No matter how small I always try and put fresh content onto our website. Not just on the home page but throughout the site.
We change the pictures and some text on the home page of our site every 1-2 weeks not only for the search engines but for our customers.
Fresh Content is important I feel at the moment

[incrediblehelp]

Steven,

I agree Fresh Content is important, but it is confusing for newbies. Do I need to change my product pages or add to them? No, not at all. You cna build them and leave them alone, but having something like a blog (4.c) can greatly help in search engines like MSN.

[Duncan Pollock]

Hats off to you incrediblehelp for an excellent post!
What's interesting about it is that you don't stress (or even mention) any of the so-called quick fixes that people keep coming up with. Instead, your emphasis is on what can perhaps be called a holistic approach: SEO is a whole host of things put together and the more of them you get right the better your chances of appearing well in the SERPs will be.
There's one other point that's perhaps worth mentioning, though, even if it's not really an aspect of SEO.
I'm thinking, of course, of PPC, which is, I suppose, an adjunct to any webmaster's marketing plans. There are numerous WPW posts about it, including the Google Adwords Discusssion Forum. And there are several gurus (my favourite being Perry Marshall, needless to say) who can help you understand the intricacies.
But it does help a new site appear on the first SERP pages until the SEO is correct or good enough to do it on its own.

But again, my full compliments to you for summarizing things so well.
You sure done good, as they say.

Duncan

[RFA]

great post yes..... but... now they know everything and I can fire myself... ahahahah

On an other point, I do have a disagreement/question about your advice on the navigation system.

Using only CSS makes it difficult to go for navigation system with multi layers of menu. I would not recommend using CSS 2 or 3 for that matter because it is not well supported by browsers.

So, am I wrong?

see ya

[incrediblehelp]

Using only CSS makes it difficult to go for navigation system with multi layers of menu. I would not recommend using CSS 2 or 3 for that matter because it is not well supported by browsers.

Sure RFA CSS is not supported in some browsers, but it is my opinion it is becoming the future of design standards. I think my point in telling newbie's to use CSS is more towards those whose use JavaScript. CSS can do anything your JavaScript menu or navigation can do, plus it can be crawled by the search engines. Newbie's sometimes get trapped in the cosmetic look and feel of websites when starting out. The point is you don't need to lose that great look and feel, while gaining crawlability. You see where I am going with this? The point I was making was crawlability.

[Mugzzi]

Hulk, question?

I just read somewhere, that google will penalize you if you use the yahoo or msn dirctories. Is this true? Can you recomend some good directories for my business.

thanks,

[incrediblehelp]

Not true. Just do a few searches on WPW and you will find a bunch of great directory list threads, like the sticky one (http://www.webproworld.com/viewtopic.php?t=21900) right below this thread.

[SemAdvance]

I have to take exception with anyone calling Perry Marshall an Adwords guru. Far from it. His method of tossing shite at the wall and something good should fall from it, is simple rubbish.

I have worked with webmasters chasing 5000 keywords with terms like

bora bora bora timbukutu widget green

optimization engine search content improved rankings

Nobody searches with terms like these. To have people waste their time and money to learn a hawksters shrill is poor business in my eyes.

I can do more with a targeted list of 100 keyword terms, Ads written to match, drive high CTR and conversions to leads or sales, and make my clients live much more enjoyable, and their campaigns better organized, than having them spending hours chasing the tail.

Opposing view.

[SemAdvance]

Hulk, question?

I just read somewhere, that google will penalize you if you use the yahoo or msn dirctories. Is this true? Can you recomend some good directories for my business.

thanks,

As incredible said not true....

And I will add being listed in Yahoo Directory is very good for your site, and Msn is a good one too.

In fact when checking whois records it is noted whether your site is in Dmoz and Yahoo Directory.

You can test this yourself..Check rankings now, then pay for Yahoo Directory listing. Check rankings once accepted ,and then again a month, and two months later, you should see improved results.

Peace

[incrediblehelp]

I have to take exception with anyone calling Perry Marshall an Adwords guru. Far from it. His method of tossing shite at the wall and something good should fall from it, is simple rubbish.

I have worked with webmasters chasing 5000 keywords with terms like

bora bora bora timbukutu widget green

optimization engine search content improved rankings

Nobody searches with terms like these. To have people waste their time and money to learn a hawksters shrill is poor business in my eyes.

I can do more with a targeted list of 100 keyword terms, Ads written to match, drive high CTR and conversions to leads or sales, and make my clients live much more enjoyable, and their campaigns better organized, than having them spending hours chasing the tail.

Opposing view.

Who is talking PPC here?

[webace]

I Have to agree on the point regarding code bloating.

I had a few sites which ran Google adwords, a few weeks back Google suspended my adwords account (which was not my fault)however after removing their code from my sites I was surprised to notice that my Google ranking and traffic improved quite drastically accross all the sites.

[jackson992]

Any opinions on the best way to track whether our changes have made an improvement for us larger sites? With so many pages I have no idea whether any changes I do has made any effect and it's a real chore to go through thousands of pages with the Google site:domainame command.

[incrediblehelp]

Jack please start out another thread on question. You will get a better response there.

We want this thread just for helpful, newbie SEO advice.

[jackson992]

Done:)

[duker665]

great post, sound good advice

[incrediblehelp]

I made some grammar error fixes and change some things to be more in a article format. I would update it here, but I cant edit posts. Here it is if anyone is interested:

http://www.jaankanellis.com/seo-where-do-i-begin/

In fact I recommend reading the blog posting over the items above, because the number of spelling and grammar errors I found in my post.

[tomhoryn]

Awesome post. Thanks Jaan!
BTW, I also believe that CSS will be the future of design standards. Too bad not all browsers support that.

[internet-marketing-cr]

Thank you increbible help, that is a great post, for us new one's in Internet Marketing is a valuable source.

[Tamaloo]

Belatedly adding my thanks for your incredible post; very helpful.

[crush123]

it is really helpful.
all the points are very informative.
especially the 12th point is very important for me.
thanks

[wuxingrun]

Good tips, thank you.

[webnewsroom]

It's obsurd that new companies seeking to market on the net expect to have such huge results.

It's nice to see that basics are presented to these masses.

Suggestions, as I have been online with various blogs and wires for more than 10 years.

Some of the most important things I have learned is the explicit use of META tags, PROPER description tags (not irrelevant topics) and title tags in your links e.g. (alt="About Us").

People who contact me always ask the same question. How can I get to number 1 position in Google or yahoo with a particular keyword? Its tough people, you need to realize that without forking out a few bucks for a consultant on the subject, you can get nowhere really fast winding up with only an extra 50 people or so.

2 of our sites will see approximately 3 million unique readers this month. Why? CONTENT CONTENT CONTENT. And not content thats robbed from somewhere else! Although we do post press releases from the networks, we typically add in our own commentary.

Search engines like Google can figure out copied content. Take the time to write quality content in your pages and become a pro on your particular subject, most importantly, give a link or reference to material borrowed or quoted elswhere on the web. It adds to your credibility in the long run!

Regards to all and thanks Web Pro World for your dedication.

J. R.

[Steelchord]

A couple things to add:

1. Don't overuse keywords; the " buy rings buy watches cheap watches by cheap watches" not only doesn't help, it potentially damages your pr. Use natural language, aind aim for btn. 700 to 1200 words per page, and a keyword density of about 5-10 per page,and target a page for 3 keywords/phrases tops, unless you are a very skilled writer. Those are pretty loose guidelines, if someone has better defined ones I will bow to their experience.

2. When starting out, don't ignore the other majors Yahoo! and MSN, and the b-rate search engines; it's potentially much easier to get to the top of their searches, depending on your approach, and there is still much reward to be had from appealing to their particular quirks. Yahoo directories are a primary example.

3. If you are selling a product, go directly to the shopping sites like Shopzilla and Amazon; do not pass go, do not collect 200 keywords. Once you have a organized approach to their sites (a master database of product details is hard work for the uninitiated, since variations between site data feeds are many--but it's well worth the effort), and a respectable presence there, THEN start working on search engine optimization. Not only with the links from those sites (except amazon.com, which is above such pettiness as redirecting users to merchants outside of their site) help with your pagerank, but the time you spend perfecting your ads on their sites will help immensely in structuring your home site and determining what online representations of your industry you want to create a presence in. That's assuming you've got a unique product or a reduced cost to sell, thus being competitive--if you don't, why are you bothering?

P.S. while you're checking out shopping.com, look into epinions--I found it to have potential but because of time restrictions I haven't investigated it too deeply, but it might prove to be a good entryway for some SEO efforts.)

4. Once you have a solid site with decent content, start at home. I.E., find local city & county newsrags and companies, and start your SEO efforts there. It's been said before but it's worth reiterating.

5. CSS *IS* supported by ALL browsers less than 4-5 years old; CSS2 and a lot of CSS3 is included in that statement. The box model is entirely the way to code your site; tables have so much wrong with them it causes me nightmares every time I go in to repair somebody else's site (which is where 90% of my business comes from). When I have the opportunity to create, or recreate, a site from scratch, I use CSS; the pages load faster, the code is about 40% leaner on average and it's easier to find and fix mistakes.

The thing to keep in mind is that CSS is supported somewhat differently in each browser for each version of HTML/XHTML; but by now, the bugs are well-documented and the workarounds are not only easily implemented, but standards-compliant; and future proof (M$ willing). I don't have to use a comment \/ hack anymore to fix a internet explorer border bug, I can just a)use an include for the code I want a dom compliant browser to see and a link for the rest; or b) use .class[class]{} statements for dom compliant browsers. Used correctly, there is no bug that can't be fixed with this method.

Sorry for the rant; the upshot is that CSS used to be unusable--but now it's the only way to go, and CSS/ajax driven pages update in G faster and more accurately than their .asp or .php counterparts, as any research slog through Google caches will demonstrate. So newbie webmasters, learn CSS!!

6. Have a marketing plan outside of SEO; google and the others WILL move your page up the ranks, even if you have little to no inbound links, if your site represents a known product. I know that's a heretical opinion here but I've seen it happen. (I saw it with www.pods.com for "pod", actually, last year they were at the top 1 spot with 1 INBOUND LINK(!!!) and P.O.D. was pushed down to #2 despite having a stupid amount of fan links and corporate sponsors; although the year or so since then pods.com've actually gotten some people to link to them, so that might mean nothing about Google algorhithms or policies anymore.) plus you'll eventually get people linking to your site in forums and such as they hear about you, so it's just generally a good idea to have a marketing plan anyway. The more you put your product or service (and website) out there, the more this will happen.

That's all I've got for now, hope it helps out a bit.

[joseph33]

Besides getting tags, description and key words right, th most important thing in SE submission is creating new, unique content.

No one knows how the SEs operate - it's all guesses, really. But they are there to provide relevant information to searchers and in that way get clicks on ads. So they will probably and most of the time prefer sites which provide that information.

[Phrozt]

2 other big things to point out.

1) You used the orchids page as an example, but I've done a variety of searches, and it hasn't shown up anywhere! If it were a good example, it would be reflected by how it appears in search results!

2)PAGE STRUCTURE!!!!
I'm suprised you didn't mention this, but one of the best and easiest things you can do is apply good page structure. This means good use of your header tags! Use only one, POSSIBLY two "h1" tags. This is the most relevant thing on your page, and one of the first things that a spider will scan. From there, use h2 tags sparingly, and h3 tags for anything that is marginally important (they will be more prevalent in site with multiple tiers of navigation, or sub products etc.)

The nice part about CSS, is that you can use h2's all you want and still make your site look great!! Remember, with CSS and all the hacks that it provides (you can specify different things for different browsers to work around the problems each one poses), you can change virtually ANYTHING on your page!!

Here's an example of how I've used CSS to make my h2s stand out:
http://www.fixmyspeaker.com (this is just one of my current projects to illustrate use of page structure).

There's also a hidden example of how you can REALLY utilize an h1 on your page... see if you can find it! Also look at how I use an ordered list rather than a table to construct the top navigation. Still looks cool, but now it's in a list, which makes it not only look better to search engines, but also makes it more portable to other browsing devices.

PLEASE NOTE: This page is very very new and will not appear on search engines yet. It is simply an example of good page structure

[incrediblehelp]

1) You used the orchids page as an example, but I've done a variety of searches, and it hasn't shown up anywhere! If it were a good example, it would be reflected by how it appears in search results!

um, yeah because they never hired me or another SEO. So I used them as an example of what NOT to do with page structure.

To much varying content on one page is very bad thing

[Phrozt]

ahh, this line was confusing to me:
What a great page full of great content, but much different content.

To me, it read like "it not only has content, but different content" as a good thing...

Maybe that's just me.

[Phrozt]

Yep.. guess I read it wrong.

But what I said about page structure is still valid

[incrediblehelp]

Yes then I go on to say:


The search engines rarely associate many keyword combinations to one page. So break it down for them. Each of the caring tips for the orchids should be broken down into its own page and expanded on even more.

Which pretty much says what I said above.

[JohnJ]

Great help Page Thank You

[Webnauts]

I made some grammar error fixes and change some things to be more in a article format. I would update it here, but I cant edit posts. Here it is if anyone is interested:

http://www.jaankanellis.com/seo-where-do-i-begin/

In fact I recommend reading the blog posting over the items above, because the number of spelling and grammar errors I found in my post.

Do you know that you rule incrediblehelp? Thumbs up man!

I will add your article to my blog immediately.

[incrediblehelp]

Thanks man, just looking to help. The more of us that know how to deliver great info the end users of search the better the internet will be.

[incrediblehelp]

I know I post this everywhere, but it is so useful for newbies in SEO. Check out this post from SEOmoz.org called:

SEOmoz: Beginner's Guide to SEO (http://www.seomoz.org/beginners.php)

for some beginners help.

[Webnauts]

Good tips, thank you.

Check my thread here, which I started yesterday: http://www.webproworld.com/viewtopic.php?t=64841

[incrediblehelp]

Good thread Webnauts.

I found another solid beginners thread at cre8asiteforums.com (http://www.cre8asiteforums.com/forums/index.php?showtopic=1267)

[bj]

One thing you missed--

Sites should be RSS enabled to make sites sticky. RSS also allows pinging of the aggregators, which creates more links to your content.

[Webnauts]

One thing you missed--

Sites should be RSS enabled to make sites sticky. RSS also allows pinging of the aggregators, which creates more links to your content.

Bj do you mean for every page of a web site? Or only for articles, tutorials and so on?

[bj]

Most of my site is dynamic and RSS enabled. It's set to ping the ags whenever content is added. The sites I build for clients are usually 100% RSS enabled, and also set to ping the aggregators.

Most good scripts are rss enabled these days and there's very little reason to build static html sites anymore (but that could be just my prejudice since I HATE doing data entry and don't want my clients to ever call me to "update the webpage")

[Webnauts]

We are using the template system "Smarty". I still did not understand. Do all pages need to be added to an RSS feed?

What sense would it make to have for example the contact page?

We have for example this: http://www.webnauts.net/resources.xml

[bj]

I'm not sure I understand the question. What does smarty templating have to do with rss?

[Webnauts]

I'm not sure I understand the question. What does smarty templating have to do with rss?

We have added some functions to our template system for generating some stuff dynamically.

But that is not my point. Sorry that I messed that up.

My question is. Should we add every single page of our site in the feed?

[bj]

When I build wordpress, modx, esyndicat, cubecart and other dynamic sites, the only pages that aren't fed are the ones that are either password protected or secure.

[Webnauts]

When I build wordpress, modx, esyndicat, cubecart and other dynamic sites, the only pages that aren't fed are the ones that are either password protected or secure.

Well we have an XML Site Map with all pages which should be indexed. To have same pages added in an RSS feed too? Hmmm, I still don't get it.

[bj]

If you're doing your own backend, then you can do whatever you wish.

[paulhuccle]

I am a real and total Newbie. I just can not get my head around SEO and I have a website that I tried to put together (not very well) and of course it is not doing any business and not getting clicks. I am now really short of money and therefore can not pay anyone to do the SEO or make the site look better. Oh well!!!

[bj]

Then perhaps you need to do Search Engine Marketing (http://kickasswebdesign.com/wordpress/2006/08/the-basics-of-search-engine-marketing/) instead of Search Engine Optimization. That's the "next step" and I actually think it's the more important of the two.

[incrediblehelp]

Then perhaps you need to do Search Engine Marketing (http://kickasswebdesign.com/wordpress/2006/08/the-basics-of-search-engine-marketing/) instead of Search Engine Optimization. That's the "next step" and I actually think it's the more important of the two.

I am not getting that link to work right now BJ.

[bj]

It's working now, Jaan. Actually, I'll most likely be switching hosts since I've been having intermittent problems with this one. Thanks for letting me know.

[shutters]

Great stuff. I will take all of the points seriously.

[incrediblehelp]

Hi, look at my website please i have two www.hecp.org.uk & www.budgetwebs.co.uk I have just read about half the above thred and i am bewildered by it all. I thought i had made a couple of half decent sites but your techno talk is unknown to me, is it as im in uk & you are all somewhere else in the world.

harrychef please post your questions in another in its own thread. I going to delete this post.

[harrychef]

I dont realy know how this works yet. appologies to you all

harry

[incrediblehelp]

I dont realy know how this works yet. appologies to you all

harry

No worries harry, post a new thread and we will try to help!.

[priyo]

Great Post...

[pnelson]

Very useful, thanks :-)

[fletchermak]

Well it seems we are getting some fresh blood here lately in the WPW which is a great sign of the forum growth. I think some of the recent posts on WPW are pointing to the need for Newbie thread. I have usually pointed people to the HR newbie thread (http://www.highrankings.com/forum/index.php?showtopic=833) but I think we could create a useful one here.

I was thinking this thread could serve as great starting point for a recommendations on newbie thread. So if you have a few things that you would tell newbie to do to get kick started in SEO what would it be?

Here are mine:

1. Internal Navigation
Sure the search engines are getting better at learning to crawl complex websites, but you need to make as easy as possible. Avoiding JavaScript, Image Maps, Image Based navigation and session IDs are just a few of the pitfalls many newbie's miss. Create your navigation in CSS or standard text. One way to see if your navigation is easily crawlable is to check the Google cache and click on the link "Click here for the cached text only." If you can see your links in hyperlinked form you are probably ok. This is probably the most universal issue I see as a problem on SEO newbie's and even some of the largest online companies (http://www.homedepot.com) have in common. Get this fixed and do nothing else and you could see large improvements.

2. Why Are you The Best?
Maybe the 2nd most important item in marketing your website online is setting yourself apart. If your just another website that offers DVDs (or whatever) online for the same price as BMG, Best Buy, etc what makes your website better? The internet is network of interesting content, products and services. You must make you content, products and services stand out above the rest. How you do that is another story all together.

3. Links
OK in a perfect world you could make a great website with awesome content and it would rank fine. Our world is hardly perfect and the search engines not even close. The search engine will more than likely use some sort of linking weight in their algorithm, so after you build this great website, let the world know. Contribute in blogs, forums, messages boards relating to your website. Write articles. Contribute to the internet. Become an authority on what your website deals in and before you know it you will be getting those one-way links without even asking for them. This is truly the link you want. Remember their are no short term link building strategies, that work long term.

4. Content
a) OK obviously you cant just have a website made up of images and one sentences on each page. Text is the meat that those search engines love to cook and grub on. The more relevant text you can write on each page the better it is for the search engines and the better it is for your end users. One thing to remember here is not to squeeze to many subjects onto one page. Break pages out as much as possible. Check out this example:

http://orchidsbyohlman.com/Care.htm

What a great page full of great content, but much different content. The search engines rarely associate many keyword combinations to one page. So break it down for them. Each of the caring tips for the orchids should be broken down into its own page and expanded on even more.

b) I think a second point to consider when writing content is natural langue queries, personalization and local search. these will be the future of the search engine algorithm, so consider them when writing.

c) I will tell you right now. If you don't have a blog create one now. Blogs mean easy in-bound links to you, fresh content, and are easy to crawl, nuff said.

5. Title Tags
Another no-brainer. Looking at the example above, the website owner is not using unique title tags one each page. You must have this throughout your website.

6. Duplication
Sure we have heard all kinds of confusing horror stories on content duplication. Sure you want to avoid doing it, but I have yet to see Google or other search engines actual penalize for it. What the search engines do is rank one page over another and yes sometimes if they find a duplicate they will toss it in the supplemental index. If you call that a penalty fine, but I call it Google choosing one version to rank over another. Make sure you provide them with only one to rank! Also if you write an article just make sure to publish it on your website and WAIT a couple of weeks and then syndicate it. it will give the search engines time to associate you as the author/owner of it.

7. Competition
Please recognize who your competitors are. If you are going head to head with websites that have been online for years and maybe even decades then you should realize your SEO battle will be uphill and difficult.

8. Finance
If you are on a shoe-string budget or just have been burned by SEO's in the past and don't want to invest more money into now, this is OK. But please understand the leg work is now on you. Only expect "high-level" ideas and recommendations from forums. The best thing to do is to dive in and do the work yourself with the support of the forum. Don't rely on the forum as cure for your website marketing sickness, but rather a antibiotic that works within your body to heal.

9. Tracking
You better do it! If you don't know if your website is making you money, then who cares if it is optimized. Who cares if it is ranking? Who cares what Google PR it is? Two hundred #1 rankings mean nothing if you not making money off of them. That mind set is important. If you not tracking leads/sales then start now.

10. History
How long have you been online? Less than a year? More then 5 years? This makes an ENORMOUS difference. I don't care what anyone says. The longer you have been online the more likely you are to have good results. If you still don't have good results and you have been online for a while, don't fret. Your fixes should be take hold quicker in the search engines once you make them.

11. Code Bloat/Download Time
OK I understand you might be a SEO newbie, what do you know about coding websites, let alone inline CSS or JavaScript? Bottom line, your either going to need to learn or get someone who does know. No excuses here. It is becoming more important to have valid and easy to crawl code. I am not saying it is absolutely necessary. I see websites that rank all the time that are ridiculous when it comes to valid code, but if you can fix this, then do it. If should hire someone that will. The second part is to make sure you pages download in a reasonable time. Once again you will find slow websites ranking all the time, but get it fixed not only for the search engines, but for your end users.

12. One Change At Time
Sometimes even minor fixes of one of the concepts above is enough to make the jumps you target in the search engines. Take your time and evaluate changes one at time. Changing to many things at once can cause "Chasing Your Tail Syndrome"

These are just a few off the top of my head. I sure some other super members of WPW will have more.


Useful information for begeners..

[mechanicalventilators]

thank you very much, the information here is unmatched.

[pogung177]

Optimazing on Backend, difirent with Financial..there are no relation between them

[Paul Gates]

7. Competition
Please recognize who your competitors are. If you are going head to head with websites that have been online for years and maybe even decades then you should realize your SEO battle will be uphill and difficult.
Or get rid of your competitors using SEDD (http://lzzr.com/search-engines/google/seo-and-sedd-the-possibility-of-malicious-deranking) ;)

[g2]

Thank You! As a newbie at SEO you've given me direction and I appreciate it!

I do have a question though. Concerning submitting to search engines. At one time I read that it wasn't a good idea to submit to google because google likes to find on its own links to your site. But now Google is beta-testing their new Sitemaps submission protocol. SENew as of 2005. Is this the way to go or is this old news and out of date.

Thanks for the help - if this is posted in the wrong place just let me know and I'll repost.

[madjohn]

Invaluable advice even to old hands at the Internet (but still not very good ones..! ;) )

[Web World]

Its amazing and educative

[Pilana]

I also found some new info. Cognizable, ths.

[hzuberi]

It is really nice article for the newbies like me. SEO is market standard these days without SEO a commercial website is a bin of trash.[/google]

[indoman]

excellent post friend... keep share to all people... no secret in science... thanx

[Ne0]

Great Thread Jaan! and great tips as well! Brian Mark and I started a Beginners SEO Podcast (http://podcast.neo1seo.com) last month and have about 18 episodes from the very beginning up and ready for folks to listen to :)

There's also an Ask a question section where we'll do a sort of site lab for your site regarding SEO basics...

And Jaan (we're always looking for people to be on the podcast) ;)

DB

[maria22]

Great post.. (http://www.gradingrocket.com).Thanks =)))

[Money Man]

WoW - what a mind full!

That's an excellent post that will definitely give the Newbies
to Web SEO an extra 'hand up' for sure. You packed so much
excellent stuff in there.

I've paid money to folk's and received far less :0)

Thank's (for an unknown Newbie)

- Garrett Dann

-------------------------------
By Far The Finest SEO Tool I've Ever Used - Highly Recommended!
http://urlfreeze.com/OnDemandProfit/SEOElite/

[sharoncreech]

Thank you.It is great stuff and the information is really valuable.

[ArthurNYC]

I own a network of review sites (40) and all the content is unique and very fresh but we still have "crappy" search engine rankings.

Is there a tool to check whether your coding is appropriate for optimal organic search results?

Arthur

[incrediblehelp]

I own a network of review sites (40) and all the content is unique and very fresh but we still have "crappy" search engine rankings.

Is there a tool to check whether your coding is appropriate for optimal organic search results?

Arthur

Arthur please start another thread.

[jonnadal]

u covered all basic task or content of SEO
i give u best wishes!

[idansh]

IS there any chance that new website with competing keywords will get close range to the oldest websites ?

[incrediblehelp]

IS there any chance that new website with competing keywords will get close range to the oldest websites ?

Sure it takes time.

[idansh]

Is there any way there is a software that does the job for you , just part of it at least

[incrediblehelp]

I dont use SEO software.

[fimc2007]

Thanks for the tips ...

*takes a chair in the newbie area of the conference room* :)

owesum post man
thanks

[skysoldier]

WOW! What a post! I've learned a lot from there! Thanks people!!:D

[idansh]

no , just the sitemap XML file

[mfleischner]

Thanks for the info. I also think you should include tips on building external links such as directory submission and article marketing. Thanks.

[edhan]

This is indeed a great overview for newbies about SEO. Your contribution is always direct and helpful to many of us newbies. I have always concentrating on content for building up a good SEO site but miss some of the points you have made. Thank you!

[Furlongs]

I think the best thing I did was to add content & lots of it. Search engines are getting better & better at finding the difference in quality. Want to get ranked? Be high quality!

[mjtaylor]

As always, your screen name is apt, Jaan. This is a great thead for those who don't have a clue about SEO - and for those of us who think we do, as well.

If asked, Where do I begin with SEO, I would have a one word answer: Keywords.
Whether I am creating a new site or optimizing an existing site, Keyword Research is always my first step. Part of that process is, indeed, asking the questions "Why am I best?" or "What sets this site or its product apart from the rest?" But knowing what the market is in terms of search is going to strongly influence everything else I do.

So if asked where I begin, I would start with:

1. Keyword Research - The List
Make a list of all the keywords you think someone *might* type into a search engine that should logically bring them to your site or one like yours. Brainstorm on this with colleagues, friends and family members. Better yet (assuming you have a website and traffic) ask customers what words they searched to find you or if you don't have a website yet, ask customers what they think they would use. Look at competitors sites to see what terms you may have missed.

2. Keyword Research - The Numbers
Once you have your list plug them into a search term tool like a Keyword Discovery's Free Search Term Suggestion Tool (http://www.keyworddiscovery.com/search.html). (You may eventually want to get a subcription to a service like this so that you can access longer tailed phrases and learn more about the competition for terms). Put the results into a table, or better yet, a spradsheet, editing out terms that don't apply to your site.

3. Keywords - The Decision
This is often the hardest part - narrowing down your list to just a few phrases - say one per page of the web site - and one to two phrases for your home page. Part of this decision, of course, has to do with whether you have the content to back up the keywords or whether you are willing to generate new content.

4. Content
For a new site, I would suggest your keyword research should guide your content. After all, the research, if done well you now know what your market is searching for. Create a page for each keyword phrase and write keyword rich, original and useful content. Consider having a blog.

5. On Site Optimization
This is by no means a comprehensive list but here is a checklist of places where you will want to place your keywords on the page. These are not in order of importance, particularly, but I have italicized those I think are most important. Place your keywords:

in the first few words of the title tag;
in an h1 tag at the top of the page;
in h2 and h3 tags (your longer tailed phrases are great here)
in the first sentence or paragraph on the page;
in bold somewhere on the page;
in italics somewhere on the page;
in the anchor text of a link from the page to another internal page;
in the anchor text of a link from the page to an external page preferably of an authority site;
in the anchor text of an absolute link from the home page to the home page;
in the file names of graphics and their alt tags;
in the file names of pages
in a bulleted listThis list is by no means comprehensive, but is where I would begin.

[mjtaylor]

Is there any way there is a software that does the job for you , just part of it at least

I bought and tried out WebPosition Gold almost ten years ago when I was starting to learn SEO, but I didn't care for it; I found I was more effective without it. A few years ago I picked up IPB and I do find that I can learn something from that occasionally. I tend to use IPB when I think a comparison with other well ranked sites would be useful, but it's rare that I open it up. I think relying on software would have prevented me from learning what now seems instinctual.

Cheers, MJ

[incrediblehelp]

Great post MJ!

[venkatreddy]

Great Tips .........

Thanks
venkat reddy.V
SEO&Web Analyst

URL: Hyderabad Software,Education,News,Business,Real Estate,Cinema,Secunderabad updates,Cyberabad Software News at Hihyderabad.com (http://www.hihyderabad.com)

[egzone]

Undoubtedly nice article not just for newbies but even for experienced web professionals and SEO experts alike, you know sometimes we know all the tips and techniques but when it comes to enumerate them in a short and concise form we stuck somewhere between the lines.

Being an experienced copywriter and SEO expert I strongly believe that such stuff creates awareness, as most people fall victim of so called SEO gurus.

Anyone interested learn more, visit: http://www.egzone.info (http://www.egzone.info/), also visit my blog at: www.egzone.info/blog (http://www.egzone.info/blog) to discuss such topics.

Thanks,
Rakesh Sharma Jack

[egzone]

Undoubtedly nice article full of tons of useful information not just for newbies but even for experienced web professionals and SEO experts alike, you know sometimes we know all the tips and techniques but when it comes to enumerate them in a short and concise form we stuck somewhere between the lines.

Being an experienced copywriter and SEO expert I strongly believe that such stuff creates awareness, as most people fall victim of so called SEO gurus.

Anyone interested learn more, visit: http://www.egzone.info (http://www.egzone.info/), also visit my blog at: www.egzone.info/blog (http://www.egzone.info/blog) to discuss such topics.

Thanks,
Rakesh Sharma Jack

[marketstrat]

thanks for information dear...lol............

[mirza]

very useful thanks a lot

[coolguy27]

Steven,

I agree Fresh Content is important, but it is confusing for newbies. Do I need to change my product pages or add to them? No, not at all. You cna build them and leave them alone, but having something like a blog (4.c) can greatly help in search engines like MSN.

I agree SE always crawls pages contents that is fresh...They love crawling it.

[mjtaylor]

I would like to add that ppc advertisigh is best, for ex adword (pay and you will be up)

Yes, thanks, but that is not relevant to this thread, which is about optimization for organic free search engine results ...

[alegriadj]

This is for the ultimate newbie. Make a copy of your website and work on the copy. I know it's a serious no-brainer but sometimes I forget and find my self going back one generation because I tweaked something too much and it broke.

[MichelRobinson2]

I know I post this everywhere, but it is so useful for newbies in SEO. Check out this post from SEOmoz.org called:

SEOmoz: Beginner's Guide to SEO (http://www.seomoz.org/beginners.php)

for some beginners help.

Thanks for providing link. This is a good book for Beginner SEO. This thread is also telling more about the SEO beginning.

[Seo Master]

Nice post, thanks for the tips. But what do you think about PPC?

[mjtaylor]

Nice post, thanks for the tips. But what do you think about PPC?


I think PPC has its place ... on another thread .... ;) as it is nothing to do with SEO ...

[weblaunchphxx]

Good post,all informations are very important.

[hawash]

also focus on typo it is much easier to get hits from typo than regular keyowrds

[mjtaylor]

Some of you may find this transcript pf SEO tips for bloggers (and the rest of us): Matt Cutts 2007 SEO Wordpress talk at Wordcamp (http://www.bodyabcs.com/bwp/2007/08/matt-cutts-2007-seo-wordpress-talk-at-wordcamp-transcript/) helpful.

Some major points - many useful for regular sites as well as blogs:

Don't put your blog at the root of your domain
Use categories that are good keywords
Dashes are better than underscores
Use full text RSS feeds
How to switch to a new web host
How to move to a new domainFWIW, MJ

[webreporter]

Backlinks. How important are they? (I know the answer, but some reading this might not.)

[mjtaylor]

Backlinks. How important are they? (I know the answer, but some reading this might not.)


Very.

So, since you know, ;), just *how* important are they?

As much as 50% of the algorithm?

More? Less?

MJ

[incrediblehelp]

Considering the "beginner" feel of this thread, back links were not on my radar. Another point on back links is that they are usually acquired through age and following the points in the thread.

[hawash]

consider naming the urls with keywords use h1 tags for keywords (in title ) take care of keywords density

[dharrison]

Jaan your example link, is no longer online.

Just thought I'd say. ;)

[Ezhel]

Incrediblehelp, thanks for the good tips, I try the first one and it's working, you're really a big help.



Well it seems we are getting some fresh blood here lately in the WPW which is a great sign of the forum growth. I think some of the recent posts on WPW are pointing to the need for Newbie thread. I have usually pointed people to the HR newbie thread (http://www.highrankings.com/forum/index.php?showtopic=833) but I think we could create a useful one here.

I was thinking this thread could serve as great starting point for a recommendations on newbie thread. So if you have a few things that you would tell newbie to do to get kick started in SEO what would it be?

Here are mine:

1. Internal Navigation
Sure the search engines are getting better at learning to crawl complex websites, but you need to make as easy as possible. Avoiding JavaScript, Image Maps, Image Based navigation and session IDs are just a few of the pitfalls many newbie's miss. Create your navigation in CSS or standard text. One way to see if your navigation is easily crawlable is to check the Google cache and click on the link "Click here for the cached text only." If you can see your links in hyperlinked form you are probably ok. This is probably the most universal issue I see as a problem on SEO newbie's and even some of the largest online companies (http://www.homedepot.com) have in common. Get this fixed and do nothing else and you could see large improvements.

2. Why Are you The Best?
Maybe the 2nd most important item in marketing your website online is setting yourself apart. If your just another website that offers DVDs (or whatever) online for the same price as BMG, Best Buy, etc what makes your website better? The internet is network of interesting content, products and services. You must make you content, products and services stand out above the rest. How you do that is another story all together.

3. Links
OK in a perfect world you could make a great website with awesome content and it would rank fine. Our world is hardly perfect and the search engines not even close. The search engine will more than likely use some sort of linking weight in their algorithm, so after you build this great website, let the world know. Contribute in blogs, forums, messages boards relating to your website. Write articles. Contribute to the internet. Become an authority on what your website deals in and before you know it you will be getting those one-way links without even asking for them. This is truly the link you want. Remember their are no short term link building strategies, that work long term.

4. Content
a) OK obviously you cant just have a website made up of images and one sentences on each page. Text is the meat that those search engines love to cook and grub on. The more relevant text you can write on each page the better it is for the search engines and the better it is for your end users. One thing to remember here is not to squeeze to many subjects onto one page. Break pages out as much as possible. Check out this example:

http://orchidsbyohlman.com/Care.htm

What a great page full of great content, but much different content. The search engines rarely associate many keyword combinations to one page. So break it down for them. Each of the caring tips for the orchids should be broken down into its own page and expanded on even more.

b) I think a second point to consider when writing content is natural langue queries, personalization and local search. these will be the future of the search engine algorithm, so consider them when writing.

c) I will tell you right now. If you don't have a blog create one now. Blogs mean easy in-bound links to you, fresh content, and are easy to crawl, nuff said.

5. Title Tags
Another no-brainer. Looking at the example above, the website owner is not using unique title tags one each page. You must have this throughout your website.

6. Duplication
Sure we have heard all kinds of confusing horror stories on content duplication. Sure you want to avoid doing it, but I have yet to see Google or other search engines actual penalize for it. What the search engines do is rank one page over another and yes sometimes if they find a duplicate they will toss it in the supplemental index. If you call that a penalty fine, but I call it Google choosing one version to rank over another. Make sure you provide them with only one to rank! Also if you write an article just make sure to publish it on your website and WAIT a couple of weeks and then syndicate it. it will give the search engines time to associate you as the author/owner of it.

7. Competition
Please recognize who your competitors are. If you are going head to head with websites that have been online for years and maybe even decades then you should realize your SEO battle will be uphill and difficult.

8. Finance
If you are on a shoe-string budget or just have been burned by SEO's in the past and don't want to invest more money into now, this is OK. But please understand the leg work is now on you. Only expect "high-level" ideas and recommendations from forums. The best thing to do is to dive in and do the work yourself with the support of the forum. Don't rely on the forum as cure for your website marketing sickness, but rather a antibiotic that works within your body to heal.

9. Tracking
You better do it! If you don't know if your website is making you money, then who cares if it is optimized. Who cares if it is ranking? Who cares what Google PR it is? Two hundred #1 rankings mean nothing if you not making money off of them. That mind set is important. If you not tracking leads/sales then start now.

10. History
How long have you been online? Less than a year? More then 5 years? This makes an ENORMOUS difference. I don't care what anyone says. The longer you have been online the more likely you are to have good results. If you still don't have good results and you have been online for a while, don't fret. Your fixes should be take hold quicker in the search engines once you make them.

11. Code Bloat/Download Time
OK I understand you might be a SEO newbie, what do you know about coding websites, let alone inline CSS or JavaScript? Bottom line, your either going to need to learn or get someone who does know. No excuses here. It is becoming more important to have valid and easy to crawl code. I am not saying it is absolutely necessary. I see websites that rank all the time that are ridiculous when it comes to valid code, but if you can fix this, then do it. If should hire someone that will. The second part is to make sure you pages download in a reasonable time. Once again you will find slow websites ranking all the time, but get it fixed not only for the search engines, but for your end users.

12. One Change At Time
Sometimes even minor fixes of one of the concepts above is enough to make the jumps you target in the search engines. Take your time and evaluate changes one at time. Changing to many things at once can cause "Chasing Your Tail Syndrome"

These are just a few off the top of my head. I sure some other super members of WPW will have more.

[duongo75]

Excellent post, thanks! I just have a query on one of your points. Re publishing articles on your site. Is it better to in fact have the whole article text on your own site, or is is just as effective to have a link to the article? I have some articles on ezinearticles, and have put links to those articles on my site, rather than pasting the whole content. That OK?

[incrediblehelp]

I see that Deb, oh well, this thread is pretty old.

Duongo I would publish the whole article on my own website and leave it there for a few weeks before attempting syndication.

[darsh999]

Well i must say that all above mentioned points by the moderator is so true and i think all the SEO professionalists would agree with me on all those above mentioned stratergies in starting of SEO .

[castanet]

Just wanted to add my thanks for the original post - and the myriad other suggestions. Even when you have heard these guidelines before, it helps to have them reinforced, again and again. Cheers

[eye 4 image]

Great post! I'd just like to comment on the content section. SEO is a very good marketing tool to draw visibility to a company's website. It is what the visitors do once they reach the website that is important to the company.

Make sure the content on the website is well constructed. Don't lose sight of the fact that you still need good material on your web pages to convert those visitors into clients!

Also get access to a good web stats package so you know what visitors are doing on your website. What page are the seeing first, where are they clicking to, where are they leaving, etc. This can be invaluable information when building a web marketing campaign.

Cheers!

[RKramer]

Great Post! And all great posts following! I can see that being a member on this forum is going to help educate me to success in my SEO venture! Thanks everyone! :)

[subhzash]

Good post

[hawash]

The easiest way to get search engine traffic is through typos I geet decent visitors from google for synonims

[vijay mohan]

hello friends i am new in this forum and very thankfultl this forum for providing me adequate knowledge and define me about SEO.

[vijay mohan]

hello friends i am new in this forum and would like to say hello first then i would like to ask u guys that i want to be a SEO expert .can u provide me a link that can help me in define that where do i begin to be an expert .

[marksgirsl]

I am a raw beginner at building websites; I built my first one recently, extremely basic with no fancy tools or HTML knowledge, or very little at least.

I found your site very interesting. I need to learn a lot about links, what they can do for me etc.etc.

I would be interested to hear what you have to say about my little site if you would be so kind. Its kind of different in its content:confused: (I'm almost too scared to ask but please don't be too cruel!!!

Linda

[Himalayan]

SEO is all about research work for getting good ranking in search engine result pages and business from the websites. Nice and helpful details.

[terryson01]

Nice post, but some another thing is there SEO begin (http://www.bodyabcs.com/bwp/2007/08/matt-cutts-2007-seo-wordpress-talk-at-wordcamp-transcript/)

[ericajoieake]

you have to begin in site analysis, where you have to search for an appropriate, effective and high search per day keywords. That is the on page optimization!

[josh08]

great post dude!
thanks!

[full house]

a very informative post! Its very helpful!

I added my thanks also . . .

[emeraldisle]

Somewhere on this forum, I found a list of links to online diagnostic tools (to check for errors on your site, etc.) I have been searching and searching this forum, and can not find them now! Does anyone know where that list of links is? Thanks so much!

[emeraldisle]

Any other online diagnostic tools would be also helpful. I understand there are some that run on your own operating sytem, bus since I am using a Mac, they would have to be Mac-based. Thanks again!

[emeraldisle]

I found it! Here it is for everyone else:

http://www.webproworld.com/submit-your-site-review/15370-tip-before-you-submit-site-review-do.html

[mark.smith]

Hi

Well work has been done by you. it will help to all those who are new to SEO as well as also them who are out there at SEO for a long while.

Once Again Thanks.

[david20]

Hey,

That's great advice.
I will apply all this things in my SEO Services.

;)

[onlydo]

great post this was helpful for me

[yaykivrot]

9. Tracking
You better do it! If you don't know if your website is making you money, then who cares if it is optimized. Who cares if it is ranking? Who cares what Google PR it is? Two hundred #1 rankings mean nothing if you not making money off of them. That mind set is important. If you not tracking leads/sales then start now.

Great point, incrediblehelp.

Site Diagnostics are vital to SEO success. I would start with setting up a Google Webmaster Tools account.

GWT offer great diagnostic features:

Get a list of your Top Search Queries from Google. (Filter by Country and Search Type).
Crawl Stats: find out how often your site is crawled by Googlbot.
"What Googlebot Sees": See details about how the Googlebot sees your site.
Find Title Tag Issues (Duplicate Title Tags, Missing Title Tags, Long/Short Title Tags, Non-informative Title Tags)
Find Meta Description Issues (Short/Long Meta Descriptions, Duplicate Meta Descriptions)This is a great place to get real stats right from the source.

[root123]

that's a great list for Newbies.........

I would also like to add one more thing i.e about the importance of "keywords", since it's keywords that the ultimate fight is all about in search engines.

[confettiguru]

Great Tips. I always say, "it's a cinch by the inch". It can seem overwhelming to work on your website but just one or two things a day make a difference. If you have only 5 minutes, use it to tweak a title tag, keywords or add content.
Again, IT'S A CINCH BY THE INCH"
Confetti Guru

[reebene]

Years later and I'm back to this thread again.
I tried following these tips when I built my first web site.
I eventually got top rankings with Yahoo but Google I just can't crack the first page, frustrating, but I'm in a very competitive market and keep trying.
Now I'm re-building the hotel site under a new name and came back to remind myself.
If anyone has fresh advice, especially for Google, bring it on please.

Ree

[DallasNovelty]

Thanks for some awesome tips i am definitely on this like white on rice. I am webmaster for about 6 different sites and they all need good ranking.

[Shadowbend]

As someone who is just getting started in SEO, these forums are an invaluable resource. Thank you so much!

Take Care,
Skip

[emanuelh]

Years later and I'm back to this thread again.
I tried following these tips when I built my first web site The Lipa Lovely formerly Big John Resort, Hotel Koh Samui (http://www.bigjohnsamui.com)
I eventually got top rankings with Yahoo but Google I just can't crack the first page, frustrating, but I'm in a very competitive market and keep trying.
Now I'm re-building the hotel site under a new name and came back to remind myself.
If anyone has fresh advice, especially for Google, bring it on please.
Did it occur to you that if you've done anything recommended here but can't climb to the first page of Google you've simply missed the specific tip for getting from # 11 to # 10, or it wasn't shown in the first pace? So why do you think that rebuilding the site under a new name will make it easier to beat the competition, as soon as you get to # 11 again? (The disguise?)

OK. So incrediblehelp wrote indeed:

7. Competition
Please recognize who your competitors are. If you are going head to head with websites that have been online for years and maybe even decades then you should realize your SEO battle will be uphill and difficult.

But this statement does not explain why the SEO battle will be uphill and difficult. And moreover, you're already very very close to the top of the hill.

[incrediblehelp]

Sure it does. The other website has history and time on his side and you dont. That is always problem one with starting a new website and dealing with competition. Search engines weight history a lot when deciding who to rank.

[emanuelh]

Sure it does. The other website has history and time on his side and you dont. That is always problem one with starting a new website and dealing with competition. Search engines weight history a lot when deciding who to rank.
Yeah? Then how does one site climb relatively fast till # 11 and gets stuck there? And what about a website that has indeed history on its side - will it always climb from # 11 to # 10? And wait a minute, how did the site now at # 10 get there?

[kronikmedia]

The tips and advice are useful. In the first phase onsie factors are important. Ultimately however regular fresh content on website and quality back links to your website will probably play the most significant role to decide whaich website rank on first page of search engines like Google.

[john.lewis]

Quite Informative and well covering.


Thanks for such nice post

[delnaaz]

I am also new in this task and very desirous to know more and more about SEO tactics.
your post is awesome and i hope this kind of information would help me a lot.Thanks for sharing for such a wonderful post.This your posts effect that you are getting a lots of postive feed backs from the forum members.

[jwilson721]

Thank you for the info, I am now hooked to WPW.

[sohel08]

NDA keeps me from disclosing any details), and I came across the issue of which file extension to use. The URL-structure is created with URL-rewrites, the files generated include the proper mine-type, so I am basically free to use any file extension I like.
Now, the question is, which file extension would be best from an SEO point of view. Ie. no extension (à la Wikipedia), or using .htm (Windows/Dos-World) or even .html.
I came across only one article that was at least marginably sound. In that article, it was stated, that anything that helps the spiders detect the file-type properly can only improve indexing. So, they suggested to use

[sohel08]

I think one factor that affects is the IBl from G...as comparing both Ibl's coming from google.com.au your site has 21 results compared to 4 only for businessforsale.com ..quality vs quantity..those 4 ibl coming from a (.gov)..and maybe another factor is on the off page optimization..try to get link to that .gov.au.. see if there will be a chnage..plus domain age is big factor for G..hope this somehow help..

[infrascape]

Need daily updation of website is also good.

[mark.smith]

Hey,

There are so many things are there to do when you want to start an SEo process. You can start with submission of your site in directories( In quality directories) you can go for blogs and can exchange links ,can do bookmarking...these are basic that even A non SEO person knows these days....

[srblogger]

Great post John Freezer.

I rely on original, relevant content and my traffic is climbing on several new domains.

Code bloat is also something that I feel is a seo killer. I validate every single page on my site and my blog template was custom written so that the code is clean and duplicate items such as navigation and calendars are at the bottom of the code, with the content immediately after the <body> tag.

[Emilyecho]

post many high quality articals into your website.

[tushar123]

Thanks Incredible Help you really helps.

[myx20]

Nice post. It will be a big help for me and to the other viewers/readers. It's very useful. Thanks!

[aidan27]

hello

Awesome post with great work... thanks it will help me a lot i guess.

Thanks

Regards

[WebStar Multimedia]

It always good to begin with on page optimization. I other words, concentrate on coding your website properly for the search engines. Proper use of <h1>, <h2>, <h3> tags, w3 & CSS compliancy, tabless design, inner-page linking, meta tags, anchor text links and more, are all important factors.

Once your site and inner pages have been indexed, and your website is seo freindly, than you can concentrate on off page optimization. Building links to quickly, especially if your website is new, can hurt you.

[myiarts0]

Traffic Building Strategies
1. Search Engine Traffic
SEO BOOK
Brad Callen's SEO newsletter
Cre8asite Forums
2. Article Marketing
Ezine Articles
Go Articles
- article directories, newsletters, website direct posting, blogs
Article Submission: www.articlemarketer.com (http://www.articlemarketer.com) and www.isnare.com (http://www.isnare.com)
www.articleannouncer.com (http://www.articleannouncer.com), articlesubmitterpro.com
3. Forum Marketing
-long term
-needs to build a reputation
4. Viral Marketing
-word of mouth
- value and experience of users
-similar to networking and affiliate marketing
-offer free stuffs
5. PPC Advertising
Perry Marshall's Guide to Google Adwords
6. Paid Advertising
- buy short ads on websites and newsletters
free search of expired domains - domainsbot.com
check for backlinks - marketleap.com/publinkpop
forums.digitalpoint.com


_______________
humidifiers (http://www.allergyasthmatech.com/C/Humidifiers/346_346_0) cosmetic dentistry (http://www.customsmiledesigns.com)

[jmcvey]

All great suggestions. Great content is king. With great content you are not only offering something of extreme value to the searcher but also the search engines and directories love it. Any webmaster should offer valuable information and products for searchers to come back and eventually buy.

Thanks!
Jen;)

Favorite Puppy Names - Alphabetical Dog Names List (http://www.favorite-puppy-names.com/dog-names.html)

[Ninigisan]

some useful information in this thread, not sure about the RSS feed on the pages, seems a little desperate to get links if you ask me. there are plenty of SEO tutorials out there and everyone's opinion is different. Don't get into the habit of black hatting as you will get heavily peanalised for it.

[johnson9]

Blogs Postings are the advantageous thing to do for increasing your Blog Rank, Page Rank and directing quality traffic right where you want it. But, care must be taken that the document piece(s) you post should be fresh, well written, free of duplication and above all, crisp. The postings can be done by the way of carnival host, wherein, a group of 5-articles of high quality and form on a specified topic are submitted to the website. Blogs from other zones link back to the carnival host, which will give you enormous opportunity to generate refined traffic.

[Ninigisan]

good point Johnson9, blog's are a rewound way of generating quality contant and increasing page rank, with more useful posts, you are more likly to get linked from other blogs and sites and thus increase your PAGE RANK and them some

[SteveGerencser]

Hard to take you seriously as a professional when you use a blogspot free website..

[davidweb]

There is a website Selfseo.com that offers lot many seo tools for newbies.

[full house]

all newbie should begin learning the basic. Learn how to optimize know html and know how to build links and optimize for your target keyword.

[ilitron]

This is a good plan for newbies. I will try to follow and let you know.

thanks

ili
:)

[WaltHanson]

Hard to take you seriously as a professional when you use a blogspot free website..

I was thinking so the same thing. Funny as well, there seem to be quite a lot 'Indian SEO experts here, thanking for the post and including a link. lol

[lqyromeo]

A wonderful theme, thanks, A true SEOer is not a SEOer and ebusiness professionist.

[JasonJersey]

Interesting concepts..

[robertdiane]

Wow, Simply great.. Thank you for sharing such a helpful information. I am sure even if experts are there this information will be good guideline for everyone.

[granite4less.co.uk]

Hats Off you man really great work done by you !

[starm]

the tips .very good ..thanks
I will test it my site

[indiecorporate]

I like your posting....more attractive

[avoir des goûts simples]

Well we have an XML Site Map with all pages which should be indexed. To have same pages added in an RSS feed too? Hmmm, I still don't get it.



Rss feed? I think that is complicated... Everytime i register my site to a rss feed the next day expect some problems on my site ( like there is a wrong rss feed or the feed burner, i don't know that!)

[aloknath]

HI, really good tips...newbies must read before starting SEO..

[redpower]

nice tips to get start here. a lot of strategies you can start se right now. you must start it step by step and one by one. after that you can do some listing what you do with seo strategies day by day in some notes to bookler it. after that use it every step that guide you to success in seo strategies.

[xpcontact]

very nice tips, thank you.. is there anywhere to put all those tips together into a pdf book ? that will really help much people, to just print it and use it as a reference :)

[miketyson]

Really great information. But quality link building with higher pr sites are most effective.

[johnsone]

nice tips...

[Jasoncreja]

Splendid knowledge sharing topic very helpful thank buddy...:D

[nagarro]

Thanks for nice tips

[Man With Van]

I have no idea. I want my site to appear on google when people search with specific keywords.....how can i do it.. i am getting lost and loosing business.

[Man With Van]

About Us

Hadi Telecom is a Australian company that provides VoIP services. It is a pioneering company to provide VoIP as a service.
Hadi Telecom uses high quality redundant networks to provide these hosted services and has spent years designing a fault tolerant, scalable architecture to provide hosted VoIP solutions.

Hadi Telecom has partnered with industry leaders in billing, soft switch and LCR solutions and we are continuously striving to improve it further and making new partnerships in industry to provide our customers the best experience in hosted VoIP services.

We try and cover a diverse range of business models so that our customers do not feel restricted by technology while they are trying to expand their business in whatever market they choose to perform.

While Hadi Telecom provides an end to end solution to customers as well, but Hadi Telecom specializes in providing core technologies which are difficult for small to medium sized customers to get. Doing this Hadi Telecom offers complete freedom to people to choose their own business partners in all related domains and expand as they wish.

While we are a hosted solutions provider company, we keep a very strict policy about the privacy of our users' data and other business contacts. We employ high standards of network security to keep all this data secure.

Our vision is to become a leader in hosted VoIP and continue to expand the scope of our services to embrace newer technologies as they become viable to be offered as such. This is an ongoing mission for us and we will continue to try and excel in this mission.

[Man With Van]

I am the owner of MAN WITH VANS business. I receintly designed my website to attract more business. But i am unable to market my business online. Can anyone of you gurus help me how to optimize my website please.
Regards
Kash.

[Man With Van]

HELLO gUYS...

[Man With Van]

hELLO gUYS
I am waiting for someone to response. I need step by step guides on how to promote my website. Please.
Regards

Kash.

[SmokieMac]

consider naming the urls with keywords use h1 tags for keywords (in title ) take care of keywords density

When I discovered that Google factors the URL (file name) in its algorithm, it REALLY ticked me off. The file name is a content management factor, not a content factor. It is bad database design to use truly meaningful file names.

[abrilward]

this is one advantage why it is a good idea to join a forum like this.. you'll be able to get new learnings.. thanks for this ;)

[Monicakidman]

Hey i am newbie to this forum. These are the great post. All improves my knowledge for SEO. Thanks for the post and discussion.

[buybusinesssoftware]

I have seo tip for beginner that are following:-

1. Link Directories - Good only for PR (google case)

2. Social Bookmarking - 100 digs for some pages

3. Article Submission - 20 articles on "famous" article directories

4. Link Exchange websites - Paid about 50$/monthly for 3 link exchange websites.

5. Paid Traffic - About 50$/monthly for as they said " 3000 unique visitors"

[davidweb]

Text is the meat that those search engines love to cook and grub on

I surely agree with you. Search engines have developed intelligence to pick out quality content from search results. They are more interested in your content and popularity of your content rather than how many links you have from various directories.

You can also read about Off-Page Optimization, On-Page Optimization and Some of the negative SEO ranking factors in detail at : SEO Blog >> Google Top 10 Search Engine Ranking Factors (http://www.seohawk.com/blog/google-top-10-search-engine-rankings-seo-factors/)

[markymark193]

Wonderful post. Thank you for putting your thoughts so precisely.

Marky Mark
The Novice’s Guide to Starting a Profitable Internet Business

[lailascott]

Those tips on the list are great! Im not new in seo field but some topic on the list is new to me! Thanks for sharing!

[shoppingblogs]

SEO have a considerable effect assist

[shoppingblogs]

Seo have a considerable effect assist

[wre2wre]

make your start at webseomasters and will go on...

[adamm]

When I discovered that Google factors the URL (file name) in its algorithm, it REALLY ticked me off. The file name is a content management factor, not a content factor. It is bad database design to use truly meaningful file names. I definitely agree about it being bad database design to use meaningful file names. BUT you should do a bit of research on "URL Rewriting", I've been reading up on it a lot lately.


You can rewrite a URL that looks likes this:
domain-dot-com/item.php?action=view&id=23

to something like this:
domain-dot-com/items/view/23/

This is much more friendly to search engines and all it takes is a few lines of code in your .htaccess file. Many CMS's, blogs and even forums already use URL Rewriting. It doesn't require you to change anything in the back-end/database.

[blackpoint]

Thank you for the tips,this post is great.

[peter250]

Great post. I agree, fresh content is so important. A few months back i really started taking this onboard, putting fresh content on some of my websites and the difference was huge. Google were, and still are sending me many visitors. It pays to keep things fresh.

[Roccker]

Hello all,

I have learned much on this page on ON-PAGE seo.Its good.But as i have started first with OFF-PAGE SEO ,some points really goes out of my head.Except Tags,Fresh Content.

Please can some one tell on how to optimize my site with Off-Page SEO.My sites On-page Seo is very well done now its time for Off-page.

Thanks in advance for posting.

[Brandon Hutchins]

Nice! nice tips to begin SEO work.....You have mentioned a detailed and step by step information which is very good....thank you!

[Jenie0109]

Great Post. Everyone is a new member or new to SEO at sometime in their life so im sure newbies will appreciate the post.

Ive just forwarded the thread to a friend to help him.

13. Fresh Content
No matter how small I always try and put fresh content onto our website. Not just on the home page but throughout the site.
We change the pictures and some text on the home page of our site every 1-2 weeks not only for the search engines but for our customers.
Fresh Content is important I feel at the moment


i agree on this. Content really is a king..

[CoolDiamond]

Thanks! Good points for a beginner like me.

[iambored]

Nice Article incrediblehelp, I think after reading this all knows basic factors of SEO & precautions too

[Roger80]

these are all wonderful information. these would surely help a beginner like me. kudos to all of you!

[furnitureboy]

Very interesting information on SEO, it seems that its a bit of a no pain no gain exercise. How can you measure performance?

I.e. if i'm spending hours trawling the web to get inbound links, articles pointing to my site etc.

How can anyone know what's helping their sites SEO or is it just hit and miss which links that google likes and which are a waste of time.

Any advice would be appreciated.

Cheers, Ady

[chriscash01]

1st thing you have to do is build you SEO backbone.,

Ho to do it....
1. You need to have your own social Bookmarking Accounts
2. Your own article directory accounts
3. Promote your social bookmarking Accounts to Rss feed sites, blogs, and articles
4. Promote your article directory accounts.
5. Promote your rss feeds accounts
6. If you can write blogs and articles that point to your social bookmarking account , article directory account, and rss feed account then much better.

What is the purpose of this is to make all your account authority sites/pages. Imagine having all this social bookmarking accounts, rss feed accounts , articles directory account with high popularity all pointing to your sites. REmember google and other search engine give more point to sites having backlink from authority sites

[ronaldo1]

Very good and informative post

Thanks

[thefandango]

Very interesting thread. The key is building links that contain keyword anchor text, that land on keyword targeted pages.

[jayparker90]

I have been working in this industry from the past 2 and a half years and i have been seeing a lot of helpful tips like this but to be honest this is going to be very useful to me
in my future
i will know from where to start now

[kateperry]

Thanks for a great post!

This is what I love about this forum - industry experts are so will to help.

Thanks again

[jayparker90]

Oh my, i must say after reading your post any new comer would want to take up a
job just like a experienced person since you have trained so well
i really appreciate that work

[jayparker90]

i think all the information is available whatever is necessary for a newbie in SEO
to know about the rules and tricks in here
Thanks for that wonderful information dude

[jayguy]

This is a good commonsense post that will get you on the right track. Sure there are lots of SEO companies out there, but with time, effort and viewing forums like this you can start to craft a well ranked site.

[mpossoff]

This is for the ultimate newbie. Make a copy of your website and work on the copy. I know it's a serious no-brainer but sometimes I forget and find my self going back one generation because I tweaked something too much and it broke.

Can you elaborate on this a bit? Note that I'm working with a designer who is created my site.

Take Care,

Marc

[gazza777]

SEO is not as complicated as some people will have you believe. The key is to read, read, read and read some more! There is sooooo much info out there. Make use of online SEO tools. The usually point to what your site lacks or needs correcting.

[kateperry]

I completely aggree with Gazza777 - Read as much as you can and you'll get there eventually!

Thanks,

Katie
<in your signature only please>

[emps]

I completely aggree with Gazza777 - Read as much as you can and you'll get there eventually!

Thanks,

Katie
_____________

All points are covered in this thread, may i add it is essential to keep up to date with Google webmaster website guidelines information, follow Matt Cutts blog,interviews (on various sites inc WPN). This latter advice does provoke lots of controversey,but we do learn heaps from it.
Remember for PR Google ranks pages not websites..

[hasmat]

I wanna clear about duplication.

If i wanna write something i must use the source from internet. In some cases i have to post some sentences just like copy paste. But most of the lines my own.

My question is here, is there any strict rule when bots recognize a page is duplicate?

[Doc]

Hi,

Thanks for your question. I give you some tips where to start the seo. First of all, you have to find our the keywords. How can find our the key words? Choose one own keyword for your site and put the key word in google search. You will get the no of sites. Take the first one from the result, put the site into keyword researcher tool, You will get lot of keywords from there, Collect the keywords and use them in your site as content.

Buy Acai

buyacai-

I'd have to say that is totally worthless advice, unless your site happens to be a carbon copy of the the other. Keywords that are listed, that don't appear in your text not only won't do you any good...they'll screw you!

[Doc]

Can anyone answer my question i have previously posted?
I wanna clear about that.

hasmat-

If I understand your question properly...you're asking if there is a strict rule about the SE recognizing a copy of another page.

First, "strict rule" is a bit of a stretch, as many rules seem to be a little cloudy, and changes to the algorithm can change things overnight. However, as I understand it, the SEs can and will detect copied text from other pages, outside the site (I'm really not certain how copied text between two pages of the same site might apply here). They can, and do penalize that. There is another thread here that addresses this, and ways to protect yourself. I'll find it and come back and post it here so you can read through it.

EDIT: Okay, I ran a search for that thread, and couldn't find it. Perhaps someone else here will recall where it was discussed, or can better answer hasmat's question.

[Tubby]

hasmat asks
'My question is here, is there any strict rule when bots recognize a page is duplicate?'

Google has demonstrated a history of regularly recognising only one of the pages in the case of two identical pages

[slowseaa]

Not just on the home page but throughout the site.
We change the pictures and some text on the home page of our site every 1-2 weeks not only for the search engines but for our customers.
Fresh Content is important I feel at the moment

[DirkW]

I know there's been a bunch of thank-yous on here, but I'll add one more.

I've just joined WPW to ask how to get started and seems like this topic is the place for me. Feeling a little overwhelmed, but we'll get there.

regards,

Dirk

[Jene]

Must be a very helpful resource either you're an expert SEO consultant or a newbie. Website doesn't allow posting urls so may be you got to manually type BnBuzz.com in your browser. I found it a good resource for over all understanding the SEO Process, search engine optimization techniques and helpful resources.

[Shady]

Good Thread. Well now with Web 2.0, I think SEO is evolving but a lot of the general theme and concept is the same.

On Page
- Meta Tags (Title, Description)
- URL
- Content (H1 Tags, Bold, Internal Link)

Off Page
- Quality Back links
- Article writing
- Directories

Web 2.0
- Blog, Forum, Social Network

[treker]

Besides content, IMO google values more off page factors.

[genewell]

WOW, Great Post. I would add this though. Do your keyword research! I just took over a large account where my client was paying $1500 / month for the last year in a highly competitive industry. His site was nowhere because the idiot SEO company was optimizing for terms that were so competitive it would have been impossible to rank for. His site is still a PR 0 and they were chasing PR5 sites! Understand your keywords that you want to rank for before you jump into SEO. You should have a keyword set researched for relevance, search volume and competition (each keyword). If you don't have site parity (page rank) for a given keyword, dump it and find keywords that you can win with. New sites don't get to play with the big boys until they've gone through this process.

Check your keyword search volume requirements with the calculator on this page: SEO Dayton (http://wsinetreturns.com/InternetMarketing/Search_Engine_Optimization_Dayton.aspx)

[Harmain]

Hi
Thanks for best unique info and golden tips, These info are equaly useful for seo beginners and learning community. really unique............thanks again

[stevekolbe]

As you can probably tell from the links below, my website ends in a .net. Is there any penalty assigned for being a .net from an SEO standpoint as opposed to a .com?

__________________
IT Consulting, Network Support, Cloud Computing Services (http://www.analysys.net)
Online Store with over 950,000 IT and computer related items (http://store.analysys.net)

[Doc]

As you can probably tell from the links below, my website ends in a .net. Is there any penalty assigned for being a .net from an SEO standpoint as opposed to a .com?

__________________
IT Consulting, Network Support, Cloud Computing Services (http://www.analysys.net)
Online Store with over 950,000 IT and computer related items (http://store.analysys.net)

From what I have read, no. The search engines see .com and .net the same, in terms of indexing and placement. They are just different top level domains. .com was originally intended to indicate commercial, whereas .net could be essentially anything. I think that has pretty much fallen by the wayside, though.

[sharadjha]

You want something change then send me a private message.

Cheers!
Shaard Jha

[sharadjha]

Some important tips for start SEO begin :

On-Page SEO Checklist---
Always start with keyword selection, research and testing
Title tags
Meta tags
ALT tags
H1 tags
URL structure
Internal Linking
Content
Keyword density
Site maps
Usability
Track target keywords
Expect results in 12 months


Off-Page SEO Checklist --
Always start with keyword research, testing and selection
Keywords in links
Links from high ranking publisher sites
One-way inbound links (not link exchange)
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes)
Relevant keywords near your inbound link
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks
Track active link-ad keywords
Discontinue campaigns if ranking does not improve

[Doc]

Some important tips for start SEO begin :

On-Page SEO Checklist---
Always start with keyword selection, research and testing
Title tags
Meta tags
ALT tags
H1 tags
URL structure
Internal Linking
Content
Keyword density
Site maps
Usability
Track target keywords
Expect results in 12 months


Off-Page SEO Checklist --
Always start with keyword research, testing and selection
Keywords in links
Links from high ranking publisher sites
One-way inbound links (not link exchange)
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes)
Relevant keywords near your inbound link
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks
Track active link-ad keywords
Discontinue campaigns if ranking does not improve


I can go along with most of that, but the two I have bolded, SITEMAPS and 5-500 keywords, I'd have to question. I still feel that if your site navigation is valid, there is no reason to have a sitemap. A sitemap is just a workaround of something that really needs to be fixed, instead. And 500 keywords? That sounds just a bit exaggerated to me.
Also, you say DISCONTINUE CAMPAIGNS IF RANKING DOES NOT IMPROVE... when would you discontinue? And why? Because the site content is of no interest to anyone? Because the steps taken were incorrect, or inadequate?

All in all, though, a decent checklist.

[mjtaylor]

Man you are awesome i have followed your advices and iam now a professioanl seo.


That's pretty scary. I've heard this before from webmasters. It goes like this: I read this great article on SEO and now I can add that to the list of services I offer my clients.

I've been doing this for more than 10 years, and I know less and less as search engines become more and more sophisticated.

[ricky55]

Great post dear, Thanks for sharing such a usefull tips it will really help me alot.
Thanks

[Doc]

yes, sitemaps still so important.

Actually, Steve... solid navigation is still so important. Sitemaps are simply a tool to compensate for poor navigation paths. ;)

[fantastvik]

I think the best way to start SEo is getting an ebook, like the best i feel is Jerry L Ledford's SEO Bible. i found it complete for a beginner, and i would suggest it to everybody

[blacksoft123]

u post good but there some deficiency like u didn't mention onpage and off page optimization ,
because both two process come under the white hat technique.
onpage
title tag
analytical code.
meta keyword
meta description
w3 validation
contain editing
off page
book marking
article submission
directory submision
press release submission
forum posting
blog commenting
these all come under the white hat technique.

[mjtaylor]

u post good but there some deficiency like u didn't mention onpage and off page optimization ,
because both two process come under the white hat technique.
onpage
title tag
analytical code.
meta keyword
meta description
w3 validation
contain editing
off page
book marking
article submission
directory submision
press release submission
forum posting
blog commenting
these all come under the white hat technique.

Are you sure you read the thread? I'll grant that many of the off page techniques you mention are not covered here, but the the topic was; SEO: Where do I BEGIN? The on page techniques you list were all mentioned with the possible exception of validation, which is not needed for SEO.