Yahoo launches their own Pay for Inclusion Program

[chris_g]

Yahoo plans to launch their own Pay For Inclusion (PFI) program and will only be using the Inktomi PFI until April 15th. They said that Inktmoi program will still exist but will not be displaying results on Yahoo.

1. Inktomi Search Submit
Yahoo! Search has transitioned to its own search technology and is preparing to launch a new inclusion program.


As a bonus for Inktomi Pay for Inclusion customers only, Yahoo! Search is providing a free trial of Yahoo! traffic that will end on April 15, 2004. When the new inclusion program launches, Search Submit customers will have the option of joining the new program for ongoing participation in Yahoo! Search results.


Please note that inclusion into Yahoo, applies for existing Inktomi Pay for Inclusion customers and is for a limited time only. We will shortly provide details how you can participate in Yahoo! Search results after the 15th April.


Existing Inktomi Pay for Inclusion customers will continue to receive distribution from the rest of the "Inktomi" network for full 12 months of service as ordered. Again after the 15th Yahoo! Search traffic will not be included in this.

So if you planning to pump up your PFI to prepare for the Yahoo change to Inktomi you need to keep this in mind.

[fctoma]

Yahoo plans to launch their own Pay For Inclusion (PFI) program and will only be using the Inktomi PFI until April 15th. They said that Inktmoi program will still exist but will not be displaying results on Yahoo.


Do you have any article that points to the info above? I'd love to read something official.... sounds good though, and if true, something I was hoping for.

[chris_g]

fctoma Wrote:
"Do you have any article that points to the info above? I'd love to read something official.... sounds good though, and if true, something I was hoping for."

Hi Fctoma
I was initially provided the information by my Paid Inclusion Provider and there was no article to support my claims. One of the hazards of noticing something so early.

There was an article released that explains in more detail the changes.
http://www.netimperative.com/cmn/viewdoc.jsp?cat=all&docid=BEP1_Feature_0000062653

What does everyone think about having one more search engine that they need to pay for to be included. Of course we can hope that their spider works hard and indexes websites quickly.

[cbp]

What does everyone think about having one more search engine that they need to pay for to be included

You don't have to pay to be included in any of them. If there are good links to your site, they will all index you (assuming you none nothing against ToS)

CBP

[ldyguique]

The following is an excerpt from "Technology News" and includes some of the interview spin on Yahoo's debut of its new search engine and paid inclusions. Frankly, I don't understand the nuances of "Deep Web" or non-included links that will be included. Since they claim that it won't affect 99% of the index, and that paid inclusion doesn't help page ranking, I don't see how they can claim that their service will help anyone.


Yahoo! Adopts New Fees to Explore Web (http://start.earthlink.net/newsarticle?cat=2&aid=D812980O0_story)

March 2, 2004 09:02 AM EST


SAN FRANCISCO - Internet giant Yahoo! Inc. is adopting a new system for indexing Web pages that will charge businesses to include more material currently unlisted in its online search engine, marking the first volley in a duel with its former ally Google Inc.

Sunnyvale-based Yahoo is touting the approach, scheduled to be announced Tuesday, as a practical way to assure its search engine captures more of the so-called "Deep Web" - the billions of pages that aren't found during periodic crawls of the Internet.

The method, often called "paid inclusion," also will help Yahoo's search engine keep better tabs on the most current material on a Web page, company officials said.

More than 99 percent of Yahoo's search index will consist of Web links that don't pay fees, said Tim Cadogan, the company's vice president of search.

Search engine analysts generally applauded Yahoo's move, saying it could open a rich new vein of content that's lacking from all Internet search engines.

But the fees required to participate in the program are likely to raise worries about Yahoo creating an online caste system dividing the haves and have nots of the Internet.

To ease those concerns, Yahoo isn't charging nonprofit Web sites to add unlisted links to its search engine. The nonprofit sites initially participating in the new indexing system include National Public Radio and the Library of Congress.

While Yahoo's index will continue to include Web sites that don't pay the fees, there's no guarantee on how frequently those destinations will be visited nor how extensively the content will be analyzed, Cadogan said.

The fees won't buy Web sites a higher ranking in Yahoo's noncommercial search results, Cadogan said.

The fees under Yahoo's "Content Acquisition Program" will be based on the size of the participating Web sites, how many unlisted links are submitted and how frequently the links are clicked on by the users of Yahoo's search engine.