Innovetive ideas for marketing

[sally]

Hello everyone, :)

If you have any innovative ideas to market the product, which you have heard of or tried, please share here. I work in connected marketing team, I usually surf net to find out different ways to tap the market.

One example I can think of right now is Pay per post. It is quite good.

[tamecrow]

...What product are you marketing, exactly?

[imvain2]

Last night I came across something, pay per digg/stumble. I have seen people paying $0.10-$0.25 per digg. With the optimal goal of getting on the home page as there are many studies that show the amount of traffic from being on the home page and all of the new links that it would generate to your website.

[flsurfkarma]

Craigslist, Myspace, Backpage. We get a ton of business off of these sites.

[blitzen]

Direct marketing (postal mail)
Phone books
Late-night TV commercials are cheap
Print your logo on cool pens and give them out.
Print your logo on other cool stuff and give them out (baseball caps, post-its, can openers, corkscrews, frisbees, etc.).
"A"-frame boards on a person walking down a sidewalk
Car wraps
Sign in your own car window
Give out bumper stickers with great sayings and graphics and your logo, of course.

Allow customers to post videos of themsleves using your product (great for surf boards, snowboards, skate boards, etc.).

Contests - "Name the widget", "best slogan", etc.
Giveaways, BOGO (buy one get one free).

Remember the Blair Witch Project? That was a great marketing scheme!

[rcforme]

Try an online classified ad syndication (http://www.classifiedflyerads.com) service such as ClassifiedFlyerAds.com (http://www.classifiedflyerads.com)
Your online ad is syndicated to top directories and search engines. Its free for the 1st 6 ads too.

[janeth]

Hello everyone, :)

One example I can think of right now is Pay per post. It is quite good.

I'm not sure pay per post is a good way to go. Google seems to be going after these guys.

[flsurfkarma]

Try an online classified ad syndication (http://www.classifiedflyerads.com) service such as ClassifiedFlyerAds.com (http://www.classifiedflyerads.com)
Your online ad is syndicated to top directories and search engines. Its free for the 1st 6 ads too.

thanks for that.

[ganguly21]

Hi All,
I would be happy to know what is "pay per digg/stumble"
even i want to use the same thing in my PPC campaings....
please guys help to make me understand....

[imvain2]

Essentially pay per digg means that you will pay people $0.25 when they digg your website. I saw this in the freebies service area at the digitalpoint forums.

[ganguly21]

okay.. can there be a less charge then that..
i mean $.10 per digg,, and how to make the payment to them...
i live in India...

[sally]

There are lots of ideas. Thanks guys. I really want to check them out. :D

Tamecrow, the product is Modazzle, which I have given in my signature.

[tamecrow]

That's an interesting idea, Sally. Nothing groundbreaking, but I think a Web 2.0 design could pull the wool over a lot of people's eyes - it usually does!!

[sally]

ok..

Someone has suggested me business.com. I am looking into it.

[Veikoh]

I recently wrote an article Three level MLM – the lowest cost Internet Marketing method « Veiko Herne – lifetime entrepreneur with adventurous soul (http://veikoh.wordpress.com/2007/11/28/three-level-mlm-%e2%80%93-the-lowest-cost-internet-marketing-method/)
Anyway, it all depends your product or service you are trying to market.

As I do not have any marketing budget, I'm using RSS, Search Engines and by commenting other articles.

Veiko

[fahadp]

I am also looking forward for a marketing person who can help me in learning marketing methods to promote my services and products.

According to me word of mouth generates more successful leads rather than marketing on any other channel. I think it is because most people give more worth to what their friends or co-workers tell them. But ofcourse everything cannot be sold by word of mouth we need to have other means as well and by that i mean "Free or less expensive means".

Anyone have any idea about viral marketing????

[sally]

hi,

I am not sure, word of mouth how much it works. People give more importance to their friends or co-workers tell them but as you said we can not sell everything to our relatives. Even WOM has its own challenges. To whom you are targeting?how u r targeting?.

Viral marketing is good. If it is a good video, hilarious one, it will go on. Starting problem, once it picks then it will run.
I have never tried it out. May be in future someday.

So tell me more about your marketing plan, what you want to promote etc.

[Dcrux]

Given Bencivenga's reputation, I would try starting with a superior product (bencivenga).

I don't know many people who've tried that, it seems to be too disruptive an innovation for most to handle.

[jusen]

You can try Pay per Click Advertising...Google, Msn, Yahoo

[ganguly21]

I think MIVA is also is good option..
and directory kind of search engine wise looksmart can be helpful
any natural way of getting Traffic for ad sense..????

[fahadp]

Sally! can you please list some of the methods for viral marketing so that we can have a discussion over them

[seo4china]

Local classified ads

[bobchrist]

You can target specific language and class of people, segmentation is important and as well vertical route to create buzz, the local networking will also help you a lot.

[rickanderson]

Hello everyone, :)

If you have any innovative ideas to market the product, which you have heard of or tried, please share here. I work in connected marketing team, I usually surf net to find out different ways to tap the market.

One example I can think of right now is Pay per post. It is quite good.

sally

the best way to stand out from the competition is to become more memorable to the consumer..

eg.. recently we purchased the phone number 604-PAINTER (604) is the area code for Vancouver. We're currently tagging the city guerilla style and going in the main directories. We will have 50 vehicles fully tricked out in the 604 painter logo by the end of 08. After one year people will have no choice but to call us since their consciousness has been so endearingly seared. So, my advice is to get something memorable and then spend 40 k marketing it....and sear the populace....or a fraction thereof.

Go smaller if you want or go larger.....but you get my point.

Rick

[nave1]

Pay per post/review posts will lower SE ranking and hence reduce the number of visitors in the long run. Simmilarly, I think pay per digg/stumble is also for short term gain and will detected sooner or later and site may get banned by digg or stumbleupon.

The marketing varies witht the product and all marketing ideas wont work for every kind of products.

First decide what you want to market. Search around and see what others are doing to market the same kind of products. Pick one of marketing tool and try it and see how it goes. At the same time try to educate yourself through resouces like ebooks etc. so that you know what you are doing and how to do it for maximum gain.

[rose77mary77]

Marketing is the very important process in the business, by marketing only we get recognization and by these only we can run our business.............

[egdutton2]

Currently I'm undertaking to handle an event for a local chapter of a national non-profit that benefits children diagnosed with terminal illnesses. What I'm doing is termed "cause marketing." I am organizing a motorcycly run (rally) that will coincide with Daytona's Bike Week which is the biggest motorcycle event in the world. The run goes from Miami to Daytona on the first Saturday following the beginning of Bike Week. Participants will pay $25 per bike and 100% of the proceeds will go to the foundation of choice. If you want something that will provide you with the maximum of exposure with a minimum of monetary investment I suggest something like this. It takes some work and you have to start several months in advance but for the effort you'll garner positive advertisement for your company/enterprise you could never have the budget for and the benefit to the recipients makes it well worth it.

[imsickofwebpro]

Seeding... Get others to pose as satisfied customers and post on popular industry forums and blogs. You'd be surprised how well this works... ask cosmetic surgeons and movie producers!

[MariaMarkatos]

Give something for free (ebook,software...anything),and after that show your special offer
We all like the word free,don't we?
It's not innovetive but it's all time classic!!

[rickanderson]

Give something for free (ebook,software...anything),and after that show your special offer
We all like the word free,don't we?
It's not innovetive but it's all time classic!!

Hi Marie

Well, I for one depise the word (or as I would encourage my seven yr old to say: "REALLY DON'T LOVE" the word) as it relates to the internet anway. The word "free" is generally the language of a charlatan used to fatten someone for the kill. It's one of the more disengenous words in the entire English language and is bantered about in the same wreckless manner as the word "racist".

Regards
Rick

[rickanderson]

Seeding... Get others to pose as satisfied customers and post on popular industry forums and blogs. You'd be surprised how well this works... ask cosmetic surgeons and movie producers!

Hey Imsickof

Good luck with that one. Sounds good in theory but usually goes over like our Julie Brown on this site raving in 'her' first post about some book *she* read and liked. (written by 'himself').

To have any legitimacy whatsoever the speaker has to have a few roots, if you will, in that particular community or anything they say in the promotional vein will be viewed as very suspicious. So, to get "others to post on popular forums and blogs" as "satisfied customers" they would have to have over 100 posts to their name before anyone started taking their promotion seriously. Perhaps I embellish a tad with the post count to make my point but you get the gist.

Regards
Rick

[rickanderson]

Marketing is the very important process in the business, by marketing only we get recognization and by these only we can run our business.............

Layho-layho rose....dee-ma?

Lay yamu gowcho..jaap jone jing sun. ;) For ho saing yee, wom (word of mouth) is best....hi?

Joygeen.

Rick

[imsickofwebpro]

Hey Imsickof

Good luck with that one. Sounds good in theory but usually goes over like our Julie Brown on this site raving in 'her' first post about some book *she* read and liked. (written by 'himself').

Hi Rick,

The Theory of Seeding doesn't just sound good, it is good. Julie Brown uses an unintelligent spamming approach, which obviously does more damage to her brand than good. Strategic Seeding uses a camouflaged approach and employs a pack of Seeders. This entourage may include past customers, members of a popular board, and trained champions who master the spread of promotion through informal conversation. Seeders succeed by cyclically promoting the opinion of a team member when the topic of the sponsored product/service is brought up. Many times, team members will denote the opinions of other group members in order to show an antagonization between the two. New team members or members with multiple accounts will ask 'Newbie' type questions to provide fuel for another promo flood.


So, to get "others to post on popular forums and blogs" as "satisfied customers" they would have to have over 100 posts to their name before anyone started taking their promotion seriously. Perhaps I embellish a tad with the post count to make my point but you get the gist.


You got it Rick! The art of Seeding is not a quick one off deal. It can take months to establish a trusted handle. But, once a user is recognized as an authoritative voice, the team uses that leverage to make the Authority Seeder's comments appear more factual than the assailants. Even more surprising, moderators and recognized members will steer clear of conflicts with authority seeder's in order to avoid character defamation.

It's not the chatters we're after, it's the readers!

[rickanderson]

Hi Rick,

The Theory of Seeding doesn't just sound good, it is good. Julie Brown uses an unintelligent spamming approach, which obviously does more damage to her brand than good. Strategic Seeding uses a camouflaged approach and employs a pack of Seeders. This entourage may include past customers, members of a popular board, and trained champions who master the spread of promotion through informal conversation. Seeders succeed by cyclically promoting the opinion of a team member when the topic of the sponsored product/service is brought up. Many times, team members will denote the opinions of other group members in order to show an antagonization between the two. New team members or members with multiple accounts will ask 'Newbie' type questions to provide fuel for another promo flood.



You got it Rick! The art of Seeding is not a quick one off deal. It can take months to establish a trusted handle. But, once a user is recognized as an authoritative voice, the team uses that leverage to make the Authority Seeder's comments appear more factual than the assailants. Even more surprising, moderators and recognized members will steer clear of conflicts with authority seeder's in order to avoid character defamation.

It's not the chatters we're after, it's the readers!

Haha...great stuff...thanks for the clarification. That is entirely up my alley. I am one of the original masters of Sockpuppetry...which is perhaps an advanced form or seeding....conversations with oneself...lol.

I can completely get behind a well thought out charade. :cool: Some of my most successful 'handles' in the past were women and visible minorities to boot....mainly cause I feel its important to represent. ;)

Regards
Rick

[imsickofwebpro]

:cool: Some of my most successful 'handles' in the past were women and visible minorities to boot...

lol... I can just imagine!