View Full Version : SEO for Videos
ArthurKay
08-31-2007, 02:08 PM
I recently signed up for an account at YouTube, and I was curious to know if any studies have been done showing how to optimize a video for search, whether it be on YouTube or another site.
When uploading a video to YouTube, you are asked to provide things like a title, description, category, etc... I would assume Google uses this data to help display videos upon search, but I want to know if certain fields are more heavily weighed than others. Does simply using keyword-rich content effect your rank, or is it more complicated?
shyampc
09-02-2007, 02:25 AM
I think that title, description and above all - the tags help much in optimizing videos on a website. Adding specific tags will really help in SEO.
I agree with shyampc. The title and description tags are especially important. The headings you use may also be of value to the SE bots.
Related WPW thread:
SEO by video submision!!! (http://www.webproworld.com/search-engine-optimization-forum/61926-search-engine-optimization-video-submision.html#post332210)
mjtaylor
09-02-2007, 01:33 PM
Shyampc is referring to tags in addition to title and description (though those are important on YT) ... see:
What are tags? How do I add them? (http://www.google.com/support/youtube/bin/answer.py?answer=55769&topic=10531) and and you may want to look at: YouTube Video Tag Optimization (http://searchengineland.com/070220-091938.php) and SEO: youtube videos - getting more hits. (http://flipcatch.wordpress.com/2007/06/13/seo-for-youtube-videos/)
Cheers, MJ
Webnauts
09-03-2007, 12:21 AM
Did you think of using SMIL for your videos?
coolguy27
09-04-2007, 11:57 AM
I think that's SMO, as a knew strategy in SEO...
optimizing media to promote sites....
ArthurKay
09-04-2007, 12:00 PM
Did you think of using SMIL for your videos?
Sorry if I'm a bit clueless, but what exactly is SMIL? I'm not familiar with that acronym.
Webnauts
09-04-2007, 06:42 PM
Sorry if I'm a bit clueless, but what exactly is SMIL? I'm not familiar with that acronym.
Here you go: W3C Synchronized Multimedia Home page (http://www.w3.org/AudioVideo/)
bobchrist
09-05-2007, 09:32 AM
I think there are lot of scope to add text there, in some videos you can be also able to convert speech to text.
Volusion
09-05-2007, 05:06 PM
The greatest way to optimize a YouTube video is to make sure it is relevant. The more it gets passed around, the more free back links you will get.
incrediblehelp
09-06-2007, 02:34 AM
Check some solid notes from the recent SES in San Jose:
Video Search Optimization (http://www.seroundtable.com/archives/014570.html)